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New From Phyto: Phytokarit Intensive Treatment Mask


NEW YORK - Dry hair is a wicked little problem; but ultra-dry hair? Strands of straw cascading down one's back will never be in fashion. So what is a girl to do to get glamorous locks? Turn to PHYTO of course! The expert in plant-based haircare is launching Phytokarit Intensive Treatment Mask for very dry hair. Coloring, perming and blow-drying all help us achieve an alluring look, but these processes may also turn naturally dry hair into extremely dry hair. By losing its healthy balance of moisture and essential properties, the hair becomes porous, brittle, difficult to comb through and impossible to style!

The natural formula of Phytokarit helps repair and retexturize very dry and damaged hair. It provides the hair with the essential elements it lacks, penetrating deep down with a unique combination of:

  • Shea butter, Cashew oil and Pastel oil, rich in Vitamin E and Essential Fatty Acids, help nourish and regenerate the hair shaft.
  • Vitamin B5 and Hydrolized Keratin hydrate and repair.

From the very first application of Phytokarit, hair is softer and appears shinier. In no time, hair feels and looks healthier than ever before. As always, PHYTO gives you the nourishment your tresses crave to achieve the sexy shine you have always dreamed of.

PHYTOKARIT Intensive Treatment Mask for Very Dry Hair

Characterized by a straw-like appearance, very dry hair is caused by a depletion of the hydrolipidic film and a loss of keratin. As a result, hair becomes porous, brittle and breaks easily. Phytokarit's plant-based active ingredients restructure very dry, damaged hair deep down and provide the essential elements it lacks. From the first application, very dry hair is regenerated and becomes softer and shinier. Phytokarit is also an excellent detangler for very coarse and curly hair.

PACKAGING Glass jar, 6.8 fl oz

RETAIL $29.00

INGREDIENTS Shea butter Cashew oil Pastel oil Pro-Vitamin B5 Hydrolized Keratin

RECOMMENDED FOR Very dry hair, coarse/curly hair

ACTION Rich in fatty acids, Shea butter repairs the hair deep down. Vitamin E and essential fatty acids contained in Cashew oil moisturize and soften the hair and scalp while fighting free radicals. The emollient and moisturizing properties of Pastel oil replenish the hair and restore vitality and lasting shine. Pro-Vitamin B5 and hydrolized Keratin help to mend the hair shaft. From the very first application, hair feels softer and appears shinier.

DIRECTIONS After shampooing, apply a quarter-size amount of Phytokarit to towel-dried hair. Distribute with a wide-toothed comb. Leave on for 5 to 15 minutes, depending on hair porosity. Rinse thoroughly. Use as often as required.

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