In fact, most big name and traditional media outlets feature wide-reaching bloggers in the editorial mix.
The media world has discovered that leading blogs can make or break any type of major new event or launch. Some bloggers have almost single-handedly managed to bring major corporate monoliths to their knees with just one post.
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Yet even as bloggers rise in prominence and even frequently set the national press corps' coverage agenda-they typically demand to be approached differently than their mainstream media (MSM) counterparts.
Indeed, there are new rules for approaching, collaborating with and pitching online influencer such as bloggers.
Traditional media relations practices may not work when it comes to working with bloggers.
How do you build long-term relationships with the online influencers your consumers turn to most for their news and opinions now? Twitter or other social media channels are often a great back way to becoming part of an online blogging conversation.
But what are some of the best blog-approaching practices? How do you can actively drive the appropriate messaging with your blog?
1. What motivates bloggers?
2. What are the key insights into the mindset fueling the online media revolution?
3. How can corporations use that knowledge to protect their online image?
4. When should corporations respond to online rumors?
5. What are the blog faux Pas to avoid?
6. What are the traditional practices which earn negative coverage from bloggers?
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