ALTERNA PROFESSIONAL HAIRCARE APPOINTS JOAN MALLOY AS PRESIDENT
BEVERLY HILLS, CA, August 31st, 2009 -- Alterna Professional Haircare, creator and global distributor of groundbreaking fine hair care products, today announced the appointment of Joan Malloy, a beauty industry veteran, as President.
(Image of Joan Malloy - courtesy of Alterna Professional Haircare - All Rights Reserved).
Most recently, Ms. Malloy was Senior Vice President of Marketing for prestige hair care brand Fekkai.
Ms. Malloy has extensive management, marketing, and product development experience in the beauty industry, having previously held executive positions at Estée Lauder, Lancôme, and John Frieda.
"Alterna has been a pioneer in the hair care industry, and its products are known for their innovation and high-quality formulas. I look forward to being part of a company that has such a creative, well-respected brand," said Ms. Malloy.
"Joan brings over 20 years of experience in the beauty industry and we are very pleased to have her join the Alterna team," said Brian Krumrei, a member of the Board of Directors and a Principal with TSG Consumer Partners.
"She is a very talented and dynamic leader whose strategic vision and innovative thinking will be instrumental in helping to further grow the Alterna brand in the US and internationally."
Ms. Malloy succeeds Paul Johnson, who had been President of Alterna since 2005, and who will remain a consultant to Alterna while pursuing opportunities with affiliate companies.
About Alterna Professional Haircare
Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest hair care products in the world. We continue to shape the future by staying one step ahead of technology, by capturing the essence of indulgence, and most of all, by taking imaginative leaps to give our customers not what we think they want, but what they never imagined possible.
Social Media Network Information
Please follow me on Twitter at: http://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets. Visit us at Hairboutique.com located at: http://www.HairBoutique.com, on Facebook, MySpace and YouTube.
Thank you for visiting us at The HairBoutique Blog and for leaving your comments. They are very much appreciated. We apologize in advance but must remove any direct advertisements or solicitations.
Please follow us on Twitter at: https://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets.