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10,000 Blondes

Redken 10,000 Blondes - Redken launches a new Facebook application

June 2009 - (New York, NY) Redken 5th Avenue NYC launches the Redken 10,000 Blonde Facebook Application, a social community inviting blondes to submit their photos, receive samples and learn about Redken's products formulated especially for blonde hair types.

The Redken Blondes Facebook Application allows fans to become one of 10,000 blondes by uploading their photo, identifying their blonde celebrity inspiration and entering to win a free Redken sample from the Blonde Glam Haircare collection.*

Users then invite blonde friends to join them in creating a Redken montage or single image displaying the many faces of Redken fans..

"We know that our consumers love to use social media as a tool for beauty inspiration or to share their latest looks.

This application was designed to create a community for blondes which we know have unique hair needs and challenges from styling finer hair to maintaining a healthy bright color," states Rachel Weiss, Senior Director of Interactive for Redken.

"Photos are also a huge part of social activities on Facebook and we want Redken to be a part of this social media rise and to further connect with the brand and this launch was the perfect opportunity to leverage this trend."

Blonde hair tends to be dryer and can look duller as shine is less reflective. The Blonde Glam haircare regimen meets the needs of all blonde hair types.

The Crystal Shine Complex, a multi benefit system improving both the health and aesthetic of blonde hair, activates brightness, clarifies color, delivers moisture and provides extra support to defend against the environment.

Install the Redken 10,000 Blondes Application to your Facebook profile today. www.redken.com/blondes.

To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon.

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