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Bring Our Your Inner Blonde

Bring out your inner blonde this summer! Say goodbye to those darker tresses and turn up the heat with bright blonde shades this summer.

Whether you want to go golden blonde or light platinum, Wella Professionals has quick tips on how to achieve a naturally sophisticated hue with ultra shine!


According to Josh Wood, Wella Professional’s Global Creative Director for Color and celebrity colorist to Gwyneth Paltrow, “Special Blondes is for women who want a light and airy effect from their blonde hair.

(Image courtesy of Wella - 360 Color technique featuring Koleston Perfect Special Blondes - All Rights Reserved)

It’s a way of delivering maximum blonde all-over color without running into real root problems. That’s because all the hair is put in foils - the way you position them allows hair to grow out naturally and sun-kissed, perfect for summer.”


Wella Professional’s new 360 Color technique, featuring Koleston Perfect Special Blondes, captures the sophisticated, sun-kissed look of natural highlights strategically placed on a natural base.

Because the color is applied in a universal orbital pattern around the head, you can part your hair anywhere without without having to worry about a repeating pattern because the color looks natural no matter which way your hair falls. The exclusive Shine Guard Technology ensures long-lasting color results, delivering up to 69% more shine.

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