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Salonclick Launches MiN Retail Hair Care Line: Products treat hair loss yet are color safe.

Introduction

Salonclick, the world pioneer in professional-only men’s hair color and the maker of MiN Men’s Color Match, a revolutionary hair color that covers gray hairs in minutes, is announcing the launch of a new line of hair care products to further enhance the MiN system.

The new hair care line will help prevent and treat hair loss – while nourishing color-treated hair. The new MiN line is the first hassle-free line of hair care products to actually reduce hair loss without affecting hair color.

The line caters to both men and women’s color-treated hair. It features a shampoo, a conditioner, and four styling aids. The foundational product to launch in the line is the groundbreaking MiN WASH. The other products include a Rinse, Gel, Grooming Crme, Ice, and Clay.

“Our focus was from the inside of the bottle out, setting strict performance criteria from the outset, “said Chad Murawczyk, founder of MiN. “Time affects all of us and what we put on our bodies is as important as what we put in. MiN is the perfect mixture of science and nature to reduce life’s wear and tear.”

The MiN hair care products can be used effectively with other hair loss treatments including Finasteride (Propecia™, Procar) and Minoxidil (Rogaine ,Rogaine for Women), providing added benefit to the hair follicles.

MiN Wash

The first hair wash on the market that’s scientifically formulated to limit the production of DiHydroTestosterone (DHT) in the scalp yet is safe for color-treated hair. In addition to being the first colorsafe / DHT-Blocking shampoo available, the Min Wash comes at a very affordable retail price of only $14.00.

What is DHT?

DHT (dihydrotestosterone), a male hormone, is believed by medical researchers to be one of the major causes of hair loss in adults, both male and female.

Medical researchers have found that men with male pattern baldness generally have increased levels of DHT in the scalp. It is generally believed that this increased level of DHT shortens the hair’s normal growth cycle resulting in thinning hair.

DHT is derived from testosterone by a complex chemical process using Type I and Type II, 5-alpha reductase isoenzymes. The Type I enzyme in particular is prominent in the scalp and sebaceous glands. As the hair loss cycle continues (and possibly accelerates) there is typically an increase in the sebum produced by the sebaceous gland attached to the hair follicle. The increased production of sebum is accompanied by an increase in the level of 5-alpha reductase and pore clogging which can cause damage to the hair root and scalp.

Blocking the formation of DHT and Reducing DHT level in the scalp is needed in order to prevent and slow down the rate of hair loss.

Several studies have shown that Azeleic Acid, Zinc Sulfate and Saw Palmetto Extracts block the formation of DHT in the scalp.

Benefits of MiN Wash

MiN Wash is the perfect mixture of science and nature to help reduce life's wear and tear.

Limits production of DHT by inhibiting Type I and Type II, 5-alpha reductase isoenzymes

Gently yet effectively cleanses by removing excess sebum from the hair and scalp to prevent clogged pores and maintain a healthy scalp

Maintains tonality and lasting results of hair color

Will not build up dulling detergent residues with continued use

Has exceptional rinsing characteristics for either hard or soft water

Nourishes and conditions the hair

Highly Effective Ingredients

A mixture of unsaturated plant derived fatty acids proven to inhibit Type I and Type II, 5-alpha reductase iso enzymes.

Provitamin B5 and zinc, highly effective DHT blockers act synergistically with the unsaturated fatty acids by binding to the sites on the hair follicle where the DHT normally bonds.

Sodium Cq16 Isoalklysuccinyl lactoglobulin sulfonate is a highly specialized surfactant designed specifically to penetrate, lift and soluldize sebaceous films from sebum generated in the sebaceous gland attached to the root of the hair follicle.

Nonionic and anionic surfactants to remove oily and particulate soils.

Vitamin A, E and C act as highly effective antioxidants and free radical scavengers.

Hydrolyzed wheat, oat and silk proteins and amino acids nourish and structurally fortify the hair

Gylcerin and xantham gum maintain the moisture balance of the hair and scalp thus preventing flaking

Aloe vera soothes and relaxes the scalp making hair more manageable

Summary

The new MiN line will debut in salons, all-male spas and professional retail stores, starting 2003. The MiN WASH comes in an 8.79oz/260ml bottle for a Suggested Retail Price of only $14.00, making it a true find.

For a location near you call 1-866-22-SALON. For more information about MiN log on to www.MiN.com

Media Contact: Id Kadman Pierce Mattie Public Relations Inc. 212-243-1431

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