L’Oréal Paris HIP High Intensity Pigments for Eyes

Introduction

L’Oréal Paris HIP High Intensity Pigments for Eyes Innovative Textures and Modern Colors Inspire Creative Makeup Looks

L’Oréal Paris’ HIP High Intensity Pigments collection consistently offers cutting-edge products with unique formulas, incredible texture and intense yet wearable shades that gives creative control to the makeup artist inside.

L'Oreal's Chrome Eyeliner and Matte Shadow Duos provide endless styling options for the ultimate in color expression.

HIP High Intensity Pigments Chrome Eyeliner

Just what the HIP High Intensity Pigments collection has been waiting for!

A liquid pencil eyeliner with rich, intense metallic shades, Chrome Eyeliner creates a unique, one-of-a-kind metallic chrome finish with the intensity of a liquid eyeliner and the precision of a pencil eyeliner.

HIP High Intensity Pigments Chrome Eyeliner’s edgier look provides dramatically defined eyes with an intense metallic finish and high chromatic shimmer, a L’Oréal Paris first at mass.

The creamy, highly pigmented formula glides on smoothly and its long-lasting formula ensures all-day wear and high drama for effortlessly defined lines or smudged metallic smokey eye.

The four intensely metallic shades are:

Black Shock Silver Lightning Gold Charge Violet Volt

HIP High Intensity Pigments Matte Shadow Duos

The new Matte Shadow Duos expand the collection of the most popular HIP High Intensity Pigments eye products, providing expertly coordinated vibrant color duos that can be used to create an elegant and seductive look.

A soft-to-the-touch velvety powder unique to HIP High Intensity Pigments Matte Shadow Duos provides a no-shine, no-pearl finish that adds modern elegance to any eye look.

Each shadow duo’s micropulverized formula allows for even, intense color deposit whether contouring and defining with the darker shade or highlighting with the lighter shade. Packaged in a compact that includes an applicator, shadows can be applied with ease and touched up on-the-go.

The five unique matte shadow duo shades are:

Animated Perky Striking Poppy Dashing

Availability:

L'Oréal Paris HIP High Intensity Pigments Chrome Eyeliner (suggested retail price $10.00) and HIP High Intensity Pigments Matte Shadow Duos (suggested retail price $8.00) are available at www.lorealparis.com and also at chain, drug, and mass market retailers nationwide.

Summary

L’Oréal Paris’ HIP High Intensity Pigments collection consistently offers cutting-edge products with unique formulas, incredible texture and intense yet wearable shades that gives creative control to the makeup artist inside.

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- Revised Publication Date: 04/22/10

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