Goldwell's Elumen Hair Color

Introduction

One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge.

What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly.

Elumen's new technology offers many "firsts," giving you a truly new story about hair color. Deborah Gavin, the creative colorist from High Tech Hair Studio and Spa in Philadelphia and the spokesperson for Goldwell's Elumen, is a great new source on Elumen, new color trends and technologies, and caring for colored hair at home.

Remember, only Goldwell, the worlds' largest professional haircare company, offers this new patented technology.

Summary

For additional information on the Goldwell Elumen line contact Jayne Morehouse at Morehouse Public Relations at 440-846-6024.

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