Shonda Ervin, artistic director at the haircolorxperts salon at Kenilworth Commons in Charlotte, NC, recently won the company’s first annual International Artistic Competition sponsored by Wella Corporation.
The competition was designed to acknowledge and develop the creative talents of haircolorxperts’ associates, to help each salon focus on recommending creative services and to provide creative opportunities for top hairdressers who want to join the haircolorxperts team.
Shonda who is 26 years old, won an all-expenses-paid, week-long trip for two to Paris where she attended Wella’s International Trend Vision Awards and other educational events.
She brought this education and inspiration back to the salon to share with her haircolorxperts team members and clients.
Shonda first won the district competition, which earned her $500, a trophy and an all-expenses paid trip to the haircolorxperts National Franchisee Convention in Fort Lauderdale, FL, where she competed against six other district winners.
During the finals, she designed a cut, color and style combination that the judges called, “wearable, pretty, technically and artistically creative and accomplished.” The judges were also impressed with Ervin’s professional presentation.
“Winning haircolorxperts’ first annual national convention gives me so much confidence, and the experience and education I gained from the trip to Paris will help me grow in my career and provide even better service to my clients,” says Shonda.
She predicts that for fall, “Soft, wavy hair styles are definitely center stage this season, while cuts are clean but styled with an undone finish. Pastel blondes transition with lowlights. For women who want to go darker all over, warm chocolate infused tones are simply delicious.”
Says Marsha Cole, director of artistic education for haircolorxperts, “Shonda’s very talented! She is extremely passionate about this business, and her color and design work in the salon are absolutely stunning.”
“Shonda is one of our up and coming superstars, and we are so proud of her accomplishments,” say Melanie and Scott Rockefeller, haircolorxperts franchise owners, who recently opened their second location in the Charlotte area.
At haircolorxperts salons, the creative talent continues to grow, because the International Styling Team issues two annual trend releases with educational DVDs, flip charts and classes that all team members attend to learn new cutting, coloring and styling techniques.
In addition, Ervin and all of the artistic directors provide ongoing advanced training to their fellow stylists and also undergo their own rigorous training in the newest trends and techniques from the haircolorxperts International Styling Team.
When their clients crave a dramatic change but hesitate to commit, the stylists at haircolorxperts makes it easy to try on the new look with CyberImaging by haircolorxperts.
This unique technology allows the hairdresser to scan the client’s photo into a computer, so she can see how she’ll look in a variety of cuts, color and styles — including the trend looks.
It’s a no-fear approach to style.
With about 60 locations, haircolorxperts is the fastest growing international, upscale salon company that specializes in providing expert hair color, designer cuts and styles.
The company was recently named to Franchise Times’ “Fast 55” list of the fastest growing franchise companies in the country.
- Revised: 02/17/2012
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