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Goldwell's New Serums Redefine Intensive Conditioning


Linthicum Heights, MD - Goldwell is changing the way you condition your hair, thanks to three new super-powerful serums that are formulated in a new delivery method for intensive conditioning. Different from the traditional heavy cream conditioners that can weight the hair down, these leave-in treatments offer immediate results, leaving your hair feeling light yet easily comb-able, manageable and with beautiful shine.

Definition Color & Highlights Serum

seals in color by stopping the oxidation process to help you maintain the brilliance of color-treated or highlighted hair. It also works as an instant color refresher, improving manageability and shine between salon visits. Aloe Vera milk moisturizes and protects for intense and luminous color. Vitamin E and UV filters help protect hair from UV radiation, which can cause color to fade.

Definition Permed and Curly Serum

is an instant leave-in conditioner and curl stabilizer that conditions curly hair without weighing it down, leaving curls bouncy and brilliant. The formula features Almond milk, which contains a balance of complex proteins and caring oils. They strengthen the hair structure and restore moisture and lipids to ensure long lasting curls and waves. Panthenol conditions and nourishes the hair shaft with moisture.

Definition Dry & Porous Repair Serum

restructure dry, stressed and structurally weak hair. It adds softness and shine to dull hair, making it easier to style. Avocado milk restores lipids and vitamins specific for intensive care, leaving dry and porous hair smooth, supple and protected from further dryness. Vitamin E and UV filters protect against stress from the sun and the environment.

Each serum contains Alpha Hydroxy Fruit Acids, gently extracted from apples, pears, blackberries and raspberries. These fruit acids seal moisture into the cuticle, smooth the hair shaft for incredible shine and strengthen the hair to help it resist splitting and breaking.

Suggested retail is just $5 each. Through December 31, 2002, as part of a special promotion, participating Goldwell salons are offering the serums free with the purchase of the Definition Shampoo and Conditioner that's right for your specific hair type. For a salon near you, call 1-888-881-0330 or visit

Goldwell Cosmetics (USA), Inc., 981 Corporate Boulevard Linthicum Heights, MD 21090

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