NASCAR.COM Launches First and Only NASCAR Fantasy Game with Live Race Data as Part of Scoring System
Monday, January 31st, 2011NASCAR.COM Launches the First and Only NASCAR Fantasy Game With Live Race Data as Part of its Scoring System
NASCAR Fantasy LIVE! to Provide Deeper Fan Engagement in the Short Term and Potentially Increased Interest in NASCAR in the Long Term
NASCAR.COM, the official online destination of NASCAR, announced today that it will be adding an innovative new fantasy game to its stable of live, in-race products. NASCAR Fantasy LIVE!, the first and only NASCAR fantasy game to offer live scoring during races, instantly becomes a one-of-a-kind experience providing deeper fan engagement for the sport’s millions of fans and potentially becomes, over time, a vehicle to help grow the sport among casual fans.
This interactive virtual competition, which allows players to accumulate points on an on-going basis throughout the race, will be the first and only NASCAR fantasy game with a scoring system that doesn’t focus simply on finishing position but rather on drivers’ in-race performance.
“As the official site of NASCAR, NASCAR.COM strives to provide the most interactive experience for fans before, during and after each race,” said Matthew Hong, senior vice president and general manager, sports operations, Turner Sports.
“The new NASCAR Fantasy LIVE! game will not only create a more exciting way for fans to get ready for each event, it will provide greater engagement throughout the race and the entire week as we continue to evolve to a more immersive, seven-day-a-week digital NASCAR experience.” (more…)