DailyCandy, Suave Professionals® and NBC's "Fashion Star" Join Forces To Deliver One-Of-A-Kind Beauty and Fashion Experience At The "Suave Shine Suite" During "Fashion Star" Viewing Parties In New York
NEW YORK - March 11, 2013 --DailyCandy, the original trusted source for expertly curated discoveries of fashion, food and fun, along with Suave Professionals® and NBC’s “Fashion Star,” today announced the “Suave Shine Suite” styling and “Fashion Star” viewing parties in New York City on March 15th and May 10th.
The offline VIP beauty and fashion experience is an extension of the Suave Professionals® online hub, which offers exclusive access to style and beauty secrets from industry experts.
Fans can get tickets to the exclusive, one-of-a-kind event, as well as enter to win “Fashion Star” designs that appeared on the show starting Monday, March 11 at shinesuite.eventbrite.com.
The viewing parties will feature live airings of NBC’S “Fashion Star” starting at 8:00 pm EST and personalized VIP hair styling treatments (eg. blowouts, straightening, updo’s, etc.) from Suave in the “Suave Shine Suite.”
Additionally, fans will have the opportunity meet “Fashion Star” contestants, view the best fashion creations of Seasons 1 and 2, and win items from retailers who carry the “Fashion Star” apparel, including Macy’s, Express, and Saks Fifth Avenue.
Suave Shine Suite
“The ‘Suave Shine Suite’ highlights DailyCandy’s marketing and advertising impact for our partners, connecting Suave and its products directly with our influential audience,” said Fernando Romero, VP of Advertising Sales for DailyCandy.
“DailyCandy readers trust our recommendations and value our sensibility, which ultimately leads to actionable results driving social buzz, sharing experiences and purchasing product.”
The “Suave Shine Suite,” serves as an offline extension of the new “Shine Suite” on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win* fabulous prizes including $100,000.
Like the live DailyCandy viewing parties, the online “Shine Suite” features behind-the-scenes video clips and access to “Fashion Star” insiders and show content, including information about Suave Professionals® salon-quality products, like the new Moroccan Infusion range.
The range of products is infused with authentic Moroccan argan oil, a lightweight miracle oil that absorbs instantly and is known to give brilliant shine and long-lasting conditioning benefits.
In-The-Know Beauty-Conscious Women
"We are thrilled to reach DailyCandy’s influential and in-the-know beauty-conscious women via the ‘Suave Shine Suite,’”said David Rubin, Vice President Hair Care at Unilever. “Attendees will have the chance to try our latest styling products, including new Suave Professionals® Moroccan Infusion Styling Oil, and get a salon look that leaves hair sleek, smooth and easy-to-style.”
The “Suave Shine Suite” kicks off March 15th during the second episode of season 2 of “Fashion Star” at the Tribeca Grand in New York City. A follow-up event will take place during the show’s season finale on May 10th. Space is limited, attendees must RSVP.
DailyCandy will support the “Suave Shine Suite” across multiple platforms including DailyCandy.com, DailyCandy e-mail newsletters, and on its social media networks starting March 11th. Video highlights of the “Suave Shine Suite” from the “Fashion Star” viewing parties, including interviews with show contestants, will be featured on DailyCandy.com.
DailyCandy is the original, trusted source for expertly curated discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers nationally and via eleven local city editions.
DailyCandy is accessed online at DailyCandy.com; via mobile app DailyCandy Scout; email newsletters, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a division of NBCUniversal.
*About the Sweeps
No purchase necessary. Void where prohibited. The “Suave Shine Suite” Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 years of age or older. Begins 12:00 a.m. ET on 2/25/13 and ends 11:59 p.m. ET on 5/31/13. For official rules, visit http://moroccaninfusion.suave.com/public/fulfillment/rules.pdf.
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands.
The brand is challenging consumers everywhere to Rethink Suave®, and re-discover the quality that is in every bottle they sell. As one of America's top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand’s commitment to quality is why more than half of American households choose Suave.
For more information, visit www.suave.com.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis.
In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone.
All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact.
Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.
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