BREAKTHROUGH BY BRAVO – NETWORK INCREASES ORIGINAL HOURS BY 20 PERCENT AND KICKS OFF TRANSMEDIA PLAY
Bravo Adds Over 150 New Advertisers In 2010
NEW YORK – March 30, 2011 – Breakthrough by Bravo. After five consecutive record-breaking years, Bravo Media’s overall growth across every division of Bravo Media continues to shatter records. Boasting 15 original series that average more than one million adults 18-49 in 2010 (up from two in 2006), an improved primetime cable entertainment ranking to No. 11 from No. 23, to triple-digit growth for Bravo Digital’s uniques, streams and page views since 2006; the network’s success continued in first quarter 2011, earning its most watched quarter across every demographic, daypart and online measurement in the cabler’s history, according to Nielsen Media Research.
Additionally, Bravo added more than 150 new advertisers in 2010 alone, with more than 20 percent growth in national ad revenue in the past year; and digitally, revenue grew more than 45 percent with the addition of over 50 new advertisers to its online roster. Bravo continues to deliver the most affluent, educated, and engaged audience in all of cable entertainment – an audience whose active engagement translates to being the No. 1 cable network in brand recall, according to IAG Research.
Today, Bravo Media announced an additional commitment to its Emmy®-Award winning, pop-culture programming by adding an additional 20 percent original programming hours to the 2011 slate, on top of the 24 percent from last year.
Continuing the hallmark of Bravo innovations, the network also announced the first fully-integrated transmedia play into its hit franchise “Top Chef.” The upcoming season of "Top Chef 9" will incorporate the cutting-edge transmedia experience with story lines playing out across multiple platforms. This level of interactivity is unprecedented, as viewers are engaged across mobile, online, tablets, social media and on-air – and ultimately will create a new level of interest through participation in these interlocking layers of engagement.
“From our Emmy®-Award winning programming and first-to-market social media initiatives like the Bravo Talk Bubble and Bravo Now app, we’ve reached new levels of connectivity with our audiences,” said Frances Berwick, President, Bravo Media. “Whether integrating brands within our shows, creating digital content or developing new social platforms – Bravo continues to breakthrough to viewers, keeping them engaged and entertained on all fronts and on more nights of the week.”
Bravo's fourth quarter of 2010 earned the network two of the top 5, three of the top 10 and seven of the top 20 product placements in cable for brand recall – more than any other cable entertainment network, according to IAG Research.
Added Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media, “Bravo remains committed to both our clients and our audience with a proven track record of creating hits that translate across all platforms – TV, web, mobile and social, allowing for direct consumer connections. This continues to give clients an increased audience and a chance for their brand to breakthrough the clutter and connect with the Affluencers. Brands Breakthrough With Bravo."
11 New Series Pick-ups Plus 5 Returning Favorites
Building upon the network’s Food, Fashion, Beauty, Design and Pop Culture programming buckets, Bravo announced an unprecedented 11 new series pick-ups, accompanied by 5 returning favorites to the 2011-2012 Upfront schedule.
Featured new series include “Interior Therapy with Jeff Lewis,” a docu-series following the house-flipper extraordinaire as he redesigns people’s homes and their personal lives; “It’s a Brad Brad World,” with Rachel Zoe’s former assistant, Brad Goreski as he embarks on his new solo career as a stylist; “Mad Fashion,” featuring “Project Runway” alum Chris March and his crew of eccentric designers; and a geographic first as Bravo breaks new ground in Texas with the docu-series “Most Eligible: Dallas,” which follows young, hot socialites working and dating in Dallas.
5 Favorites Return
Additionally, the network announced that it will renew several of its biggest hit series including second season pick-ups for both “Top Chef Just Desserts” and “The Real Housewives of Beverly Hills;” a third season of “Bethenny Ever After” and fourth season pick-ups of both “The Real Housewives of Atlanta” and “Tabatha’s Salon Takeover.” And as previously announced, "Rocco's Dinner Party" starring celebrity chef Rocco DiSpirito will join the lineup this summer.
The following is a list of new series pickups for the network:
“Interior Therapy with Jeff Lewis”
Produced by Authentic Entertainment with Lauren Lexton, Tom Rogan and Sara Mast serving as Executive Producers
Everyone’s favorite obsessive-compulsive house-flipper is taking on a new role – as a therapist? “Interior Therapy with Jeff Lewis” follows Jeff and Jenni as they move into someone else’s home and Jeff does what Jeff does best: redesign their space and judge their flaws. He’ll observe the homeowners, diagnose their problems, and then take over their house for five days - with the goal of improving them inside and out. Of course he does this by using a combination of brutal honesty, impeccable design, and a few unique solutions that only Jeff Lewis could come up with, but he has his trusted assistant Jenni and his loyal housekeeper Zoila along for the ride to make sure he doesn’t go too far over the line. This time, Jeff’s not just redesigning a space; he’s redesigning people’s lives.
“It’s a Brad Brad World” (working title)
Produced by Shed Media with Nick Emmerson and Jennifer O’Connell serving as Executive Producers
The New York Times called him “The Zelig of Fashion Week” and anyone who knows anything about style knows that Brad Goreski is someone to watch. The quintessential trendsetter, and former Rachel Zoe assistant, is going into business for himself. “It’s a Brad Brad World” follows Goreski as he embarks on his new business venture and tries to maintain his personal life.
The docu-series gives an all-access pass to an exciting year of career firsts including – Paris fashion week, the Cannes film festival, the men’s runway shows and the summer couture shows – and each new experience is sure to be sink or swim. As usual, all eyes are on Mr. Brad Goreski… but this time, he’s got everything at stake.
Produced by Intuitive Entertainment with by Kevin Dill and Mechelle Collins serving as executive producers
Centered on some of the top private practices in Los Angeles, “The Therapists” follows the professional and personal lives of our dynamic experts as they counsel a wide array of patients. As we follow our therapists’ personal stories, we'll see that just because they are professionally trained to treat other people's problems doesn't mean they don’t have their own fair share of issues to deal with.
Produced by Matt Westmore Media and No Regrets Entertainment with Matt Westmore and Noah Scheinmann serving as Executive Producers and Dean Slotar as the series showrunner
“Mad Fashion “presents an up-close look at the over-the-top world of celebrity fashion designer Chris March. From concept to delivery, each episode follows March, the former Project Runway alum, and his eccentric crew of fashion misfits as they create one-of-a-kind designs for his loyal clientele. From Jennifer Coolidge’s Mardi-Gras float ensemble to model Chrissy Teigen’s gown for the MET Costume Gala – no event is too outrageous for this team. Tensions are sure to rise as March pushes the boundaries of fashion and challenges his clients’ comfort zones. In the end, will the design fulfill the client’s fashion fantasy or will it turn out to be more than they can handle?
“Million Dollar Listing NY”
Produced by: World of Wonder with Randy Barbato and Fenton Bailey serving as Executive Producers with Megan Estrada and Danielle King as series showrunners
“Million Dollar Listing” has been known to show some of the biggest and most expensive properties that California has to offer, but now it’s time for the East Coast to showcase its luxury properties. “Million Dollar Listing NY” follows some of Manhattan’s most relentless realtors as they close multi-million dollar deals faster than a yellow cab runs a red light. This docu-series sets out to prove that if you can make it/afford it here…well, you know the rest.
Produced by RelativityREAL and Blondie Girl Productions with Tom Forman, Ashley Tisdale and Jessica Rhoades serving as Executive Producers
This revealing documentary project follows three single relationship experts - all of whom make a living dispensing advice - on and off the job. In each episode, viewers will watch these women juggle their work and personal lives as they maneuver thru the dating world and discover whether or not they practice what they preach.
“Most Eligible: Dallas”
Produced by: Pink Sneakers with Kimberly Cowin and John Ehrhard serving as Executive Producers
They’re young, they’re hot, they’re single – they’re Dallas’ Most Eligible. From beauty queens to pro-football players, this group of Texas socialites puts NY and LA nightlife to shame. It’s true what they say, everything’s bigger in Texas – including the drama especially when it comes to dating. Some are looking for true love while others have perfected the art of the one-night stand, and somehow their love lives have all crossed paths at one time or another. Dallas serves as the sexy backdrop for this jaw-dropping docu-series that follows a group of successful friends living it up like only Texas socialites can.
Produced by: Intuitive Entertainment with Mechelle Collins and Kevin Dill as Executive Producers
Some say it’s impossible to find your soulmate in a place like New York City – but they haven’t met Lori Zaslow, New York’s most devoted matchmaker. NYC is cut-throat and so is Zaslow. She tells it like it is as she hits the sleepless streets of Manhattan searching tirelessly for love for her clients. Happily married for 10 years to her business partner and fashion-guru husband, Bryan Zaslow, this Manhattan cupid knows what it takes to find true love and keep it sizzling, even while juggling the demands of motherhood.
“Ready to Wear” (working title)
Produced by Leftfield Pictures with Brent Montgomery, David George, Colby Gaines and Matt Anderson serving as Executive Producers
From the classic Chanel suit to this season’s hottest Jimmy Choos’, the team working at the Second Time Around high-end consignment shop have access to the best fashion finds New York City has to offer. Far from the land of thrift, this sassy shop makes dreams come true for shoppers looking for designer fashions on a budget. “Ready to Wear” follows four eccentric store employees as they go out searching the attics, closets and garages of New York’s elite. These fashionistas are demanding about how they curate their racks and they need to be with such demanding clientele. From the savvy socialite to the downtown hipster, this group has to deal with big personalities looking to either make back some money or find their fashion dream come true.
“Roble and Co.”
Produced by: Red Line Films with Al Szmanski, Peter Franchella, Toby Faulkner and Aaron Rothman as Executive Producers
Chef Roblé Ali has cooked for everyone from red carpet rock stars to award-winning actors. But nothing is more intimidating than running your own catering business…in Brooklyn…with your bossy big sister. This docu-series follows Roblé & Co as they launch a new catering business and juggle world-class events for New York socialites and mega media moguls all while trying to keep their many flare ups down to a simmer.
“Tabatha Takes Over”
Produced by Reveille with Howard T. Owens as Executive Producer
Tabatha Coffey, the tressed-to-kill queen of salon transformations, hits the road again – but this time she’s taking over more than just salons. “Tabatha Takes Over” follows the demanding perfectionist as she takes over various small businesses and family enterprises and whips them into shape.
Source: Nielsen Media Research, L7 data through 3/16/11 LS through 3/20/11, NHI calendar, primetime: M-Su 8p-11p, network rank includes ad supported cable entertainment networks that air in more than 50% of the daypart. Affluent & Educated Source: VPVH, P18-49, ad-supp cable nets in 50+ million homes, HHI $125K+ (affluent), 4+ years College (educated). Engaged Source: Nielsen IAG, P18-49 2010. Brand Recall Source: Nielsen IAG, P18-49 2010. Weighted Average of Standard Ads, IPP and Hybrid Brand Recall. Product Placements Source: Nielsen IAG. 10/1-12/31/10, P13+, Placements with Ad Adjacency. All Nielsen IAG data based on measured cable nets, excluding sports, M-Su 8-11p. Digital Source: Omniture SiteCatalyst, 2010 vs. 2006.
More About Bravo
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.
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