Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color created this dazzling platinum blonde shade for Gwyneth.
To achieve this color, Tracey applied Redken Color Fusion 8AB at the roots and highlighted with Redken Color Fusion 10AB alternated with Redken Blonde Dimensions Dust-Free Conditioning Lightener.
Redken Color Fusion is a modern, permanent color cream that delivers healthy-looking, multi-dimensional haircolor.
Colorbond Technology infuses Color Fusion's signature multi-dimensional color with optimum durability, condition and shine.
Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle.
Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:
* Protein technology (since hair is composed primarily of protein)
* Products recommended exclusively by licensed cosmetologists in professional salons
By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC.
Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.
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