Banishing Bad Hair Days since 1997!™

Hair Rules For Sun Protection!

Your tresses are no exception to the rule when it comes to sun protection...

We all know to protect our skin from the sun's harsh rays, but what about our hair? The perfect solution to protect your hair during the hot summer months and beyond is Pureology Serious Colour Care.

Colour treated hair requires protection from fading caused by free radicals in the atmosphere. These free radicals are unstable molecules formed when ultra violet light interacts with oxygen, water (moisture) and pollutants. Free radicals attack freshly colour-treated hair, causing hair to weaken, fade, and dull.

Pureology's solution to free radicals and colour fading is the exclusive AntiFadeComplex® included in all* Pureology products, protecting hair colour from start to finish.

Pureology's AntiFadeComplex is a proprietary blend of potent antioxidants to counteract free radicals before they reach specific parts of the hair, helping to prevent distress and damage to already fragile colour-treated hair:

Heliogenol: Sunflower seed cake extract prevents colour loss from photo oxidation from UVA & UVB rays

Vitamin C & E: Powerful, natural antioxidants to counteract free radicals

Melanin: Herbal melanin retard oxidation and enhance colour hair radiance

UVA & UVB Sunscreens: Shield hair from absorbing damaging ultra-violet light which oxidize and fade coloured hair

Stylist Tip from Natasha Sunshine, owner of Byu-ti Hair Therapy/Pureology Salon:

Keep EssentialRepair ColourMax in your beach bag this summer! This colour-defending formula contains the highest concentration of the AntiFadeComplex to protect hair colour from fading, seal the cuticle and reduce breakage while detangling, adding shine and enhancing colour radiance.

Visit to locate a salon in your area.

*AntiFadeComplex is not found in PurifyShampoo

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