The Op "Summer of Music" print, outdoor and online marketing campaigns features today's hottest television and music celebrities, Anna Lynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow. The Op cast rock out to a Good Charlotte concert on the beach, while riding bikes and skateboards, and wearing the new spring and summer Op collections, which are exclusively available at Wal-Mart.
(Image of Op "Summer of Music" Campaign - All Rights Reserved)
The "Summer of Music" campaign was shot on Westward Beach in Malibu, CA by photographer Larry Bartholomew who is known for his candid shooting style.
The cast will appear this month in fashion, lifestyle and entertainment magazines and online at www.op.com. In addition, AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow will host a launch party in Los Angeles this summer and make personal appearances on behalf of Op.
In 2008, Op re-launched with a highly successful national advertising campaign featuring Rumer Willis Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama.
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