I have actually been a true fan of Tarina Tarantino's (TT) since the very beginning when I spotted her first adorable bug inspired hair accessory designs in LA on a shopping trip back in 1996.
I am thrilled that HairBoutique.com now has the TT designs available in our own Marketplace. Although we are only getting started, soon we will have all of her various accessories including hair, bridal and accessory.
TARINA TARANTINO was founded in 1995 by fashion accessory designer Tarina Tarantino and her partner and eventual husband, Alfonso Campos.
The 1990's were the height of minimalism in the fashion world. Accessories were almost non existent in the pages of fashion magazines and stores.
Tarina's colorful and inventive designs ranging from hair accessories to jewelry were a breath of fresh air for customers that were tired of blending into the fashion landscape. Girls looking for ways to personalize their own style finally had a choice.
Tarina wanted to bring accessories made with the highest quality materials infused with color, sparkle, and unique design into the marketplace. Tarina believes that there should not be any rules when it comes to creating your own personal style.
Tarina's collections had an immediate appeal to girls of ALL ages. It all began with beads, crystals, sandpaper, inspiration and tons of determination from Tarina and Alfonso's one bedroom apartment in West Hollywood.
In the beginning Tarina and Alfonso did everything themselves; design, sales, production, shipping and PR.
Eventually they hired some help and the business continued to grow. When their apartment could no longer accommodate the budding little company (the bedroom was the stockroom and we had to climb over stacks of boxes to get to the kitchen) the couple found a charming studio space in West Hollywood and made it official.
They painted the walls with pearlescent colors inspired by one of their favorite films "The Umbrellas of Cherbourg". The studio was soon frequented by celebrities, stylists and fashion editors wanting to get their sparkling fix. Tarina would often be asked to create last minute pieces for stars to wear to their latest red carpet event.
Soon Tarina and her designs were appearing in every major fashion magazine as well as many TV shows including Oprah, CNN & Access Hollywood.
In August 1998, PEOPLE magazine did a profile story on the success of Tarina's hair jewelry. In October of 1999, INSTYLE magazine did a feature story on their wedding and the launch of TARINA TARANTINO BRIDE.
The next couple of years Tarina continued to set trends with new and innovative Jewelry and accessory designs. In 2002, legendary fashion icon Eliot FIORUCCI invited Tarino and Alfonso to open a store inside his Italian mega-store in the center of Milan.
The TARINA TARANTINO brand quickly became the "must have" with the fashion elites. After one year, they moved their original store to a bigger location in Via Passarella. The new store was an instant success. With the expansion of the Tarina Tarantino brand they could again found a need for more production and design space. They moved the entire operation to a spacious loft in downtown LA.
Simultaneously they opened their first corporate showroom in the heart of the fashion district. The TARINA TARANTINO boutique in Milan was attracting buyers from all over Europe.
The next logical move was to open a European division and corporate showroom in Milan, Italy. Designed as a smaller version of the L.A. showroom, buyers and fashion editors say they love to find any excuse to pay a visit.
The TARINA TARANTINO Accessory Collection can be found at the best stores around the world including at HairBoutique.com in The Marketplace.
Future plans include new product divisions and new retail locations in the U.S. and internationally.
Please follow us on Twitter at: https://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets.