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'Oreal Paris Celebrates 100 Years of Legendary Beauty by Helping to Restore the Hollywood Walk of Fame


Eva Longoria All Rights Reserved

You can't really talk about the hair and beauty industry without mentioning the name L'Oreal Paris.

Recently the renowned hair and beauty International Corporation celebrated 100 years of legendary beauty by helping to restore the fame Hollywood Walk of Fame.

Celebrating their 100th anniversary, the L'Oreal Paris brand was honored for its efforts to beautify and preserve a treasured piece of Hollywood - the iconic Walk of Fame, which celebrates its 50th anniversary in 2010.

In October of 2009, the Hollywood Chamber of Commerce presented the world's largest beauty company with its Fried of the Walk of Fame award. The ceremony took place at 11:30 a.m. PST near the entrance to the Kodak Theatre.

Celebrated L'Oreal Paris Spokespeople

Top L'Oreal Paris executives and four of the company's celebrated spokespeople attended the unveiling including Kate del Castillo, Eva Longoria Parker, Andie MacDowell and Collier Strong.

As a Friend of the Walk of Fame, L'Oreal Paris has pledged to help fund the Walk's renovation and restoration, preserving the world-famous Hollywood landmark for millions of annual visitors and ensuring its survival for years to come.

Because You're Worth It

"Many acclaimed actors have delivered L'Oreal Paris' iconic phrase, 'Because You're Worth It'," said Karen T. Fondu, president of the L'Oreal Paris division of L'Oreal USA, Inc. "As an aspirational brand, L'Oreal Paris appreciates its close association with the entertainment industry, from our long-standing partnerships with our spokespeople to our annual presence at award shows.

We're proud to show our continued support to the community by contributing to the preservation and restoration of Hollywood's historic Walk of Fame."

"L'Oreal Paris has stepped up to show support for Hollywood and the Walk of Fame and we are grateful for their contribution. As with any major fundraising effort, we want to publicly acknowledge and highlight their generosity.

The Friend of the Walk of Fame award is a fitting tribute and shows L'Oreal Paris' commitment to help restore the Walk of Fame. I can't think of a better company than L'Oreal Paris to help with this makeover," noted Leron Gubler, President/CEO of the Hollywood Chamber of Commerce. "L'Oreal Paris is setting an example that we hope other corporations will follow," added Gubler.

Diane Keaton Is L'Oreal Paris Spokesperson

"Speaking as a passionate preservationist of historic landmarks, I'm so happy that L'Oreal Paris is taking steps to revitalize the Walk of Fame," said Diane Keaton, a board member of the Los Angeles Conservancy and a L'Oreal Paris spokesperson who was unable to attend the ceremony. "We need to hold on to the places that serve as pieces of our collective history so that future generations will be able to enjoy them."

To further celebrate L'Oreal Paris' Hollywood preservation efforts and its 100-year anniversary, the company offered free lip touch-ups by L'Oreal Paris makeup artists to passers-by in the heart of Hollywood on October 21st and 22nd and $1 gold coupons valid toward the purchase of any L'Oreal Paris product.

About L'Oreal Paris:

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.

The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence and Feria haircolors; EverPure, VIVE Pro, Elnett, Studio Line and L'Oreal Kids haircare; Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale and HIP High Intensity Pigments cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others.

For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.

About the Hollywood Chamber of Commerce:

For more than 88 years, the Hollywood Chamber of Commerce has provided leadership, business development resources, networking, and government affairs programs and services to keep the Hollywood business and residential communities safe, relevant and economically vital. Leron Gubler is the Hollywood Chamber President and CEO and Bill Farrar with Andrews International is the Chairman of The Board. For more information on the Hollywood Walk of Fame log onto

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Original Publication Date: 10/21//09 - Revised Publication Date: 04/17/10

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