L’Oréal Paris Extra-Volume Collagen Mascara

Introduction

L’Oréal Paris Extra-Volume Collagen Mascara - Turn Up The Volume…All Eyes On You!

Want breathtaking volume? L’Oréal Paris hears you loud and clear!

The company that brought Voluminous Volume Building Mascara to women everywhere – a favorite of professional makeup artists worldwide – has its most extreme volume mascara, already a success around the globe.

Turn it up with Extra-Volume Collagen Mascara for bold, dramatic lash volume with up to 12 times more impact!

L’Oréal Paris’ revolutionary Hydra-Collagen formula, infused with collagen and Hyaluronic spheres, clings to lashes and expands for maximum volume instantly.

The luxurious, buildable formula glides on smoothly and lasts all day. The result?

Breathtaking volume and luxuriously full lashes.

Extra-Volume Collagen Mascara’s Instant Impact Brush is 50 percent bigger than a classic L’Oréal Paris volumizing mascara brush to build 12 times more impact, instantly.

The custom-designed ergonomically correct brush reaches and volumizes every lash from root to tip, corner to corner, without any clumps, flaking or smudging.

In addition, the glamorous black-patent package is stunningly unique and luxurious, the sleek sophisticated outside disguises the high drama and bold volume found inside.

Extra-Volume Collagen Mascara is ultra-smooth and provides lash-by-lash definition with incredible wear and no clumping, flaking or smudging. Ophthalmologist and allergy tested, Extra-Volume Collagen Mascara is suitable for sensitive eyes and contact lens wearers.

Benefits:

• Extra-Volume Collagen Mascara, infused with a complex of collagen and Hyaluronic spheres, clings to lashes and expands to provide lash magnification • Maximizes lashes with collagen-infused volume for 12 times more impact • Instant Impact Brush is 50 percent bigger than a classic L’Oréal Paris volumizing mascara brush to build maximum volume quickly • Ophthalmologist and allergy tested • Fragrance-free; Suitable for sensitive eyes and contact lens wearers • Available in Washable and Waterproof formulas

Available in rich, enhancing shades:

Washable Waterproof Black Black Blackest Black Blackest Black Brown

Availability:

L’Oréal Paris Extra-Volume Collagen Mascara will be available June 2009 at www.lorealparis.com and chain drug, food and mass market retailers nationwide for a suggested retail price of $7.95

Summary

The company that brought Voluminous Volume Building Mascara to women everywhere – a favorite of professional makeup artists worldwide – has its most extreme volume mascara, already a success around the globe.

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- Revised Publication Date: 05/03/10

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