Banishing Bad Hair Days since 1997!™

Aliz & Maniac Panic Once Again And Join Forces For Operation Redhead II

Trendy Beverage & Hip Make-up Mavens Declare War With Off-Beat National Promotion

For Immediate Release Contacts: Sal Cataldi/Sydney Masters Cataldi PR (212) 244-9797

Manic Panic’s Armory of New Colors Inspired By Aliz Includes Aliz “Make Love Not War” Paint & Aliz Gold Hair Color

New York, NY – September 2000 - Any redhead will tell you that blondes aren’t the only ones to have more fun. Red is hot, riotous, racy and regal. It’s also the color of the beverage Aliz Red Passion, the vibrant Aliz Red Passion hair dye color, and the seductive new Aliz “Make Love Not War” Paint! Thanks to the makers of Aliz – the tasty passion fruit, cranberry and cognac beverage - and the wild makeup and hair magicians, Manic Panic, a multitude of women across the nation will have the chance to find out just how hot red is – all over!

The mission of Aliz’s Operation Redhead II?

To transform 250 lucky ladies from coast-to coast, into visions of red, from head to toe. This year’s winners will have their hair colored by a pro with Manic Panic’s Aliz Red Passion or choose another equally alluring shade of red. But the transformation doesn’t stop at the top… Winners may also get Aliz color crazy with a little brush, a little water, a lot of imagination and Manic Panic’s new Aliz “Make Love Not War” Paint.

Custom-designed by Manic Panic, the radical NYC beauty company that has bestowed larger-than-life hues on notables like the ever-changing Cher, No Doubt’s neon coiffed singer Gwen Stefani and the gender-bending Marilyn Manson, these new products inspired by the beverage of the same name are attacking traditional red cosmetics. The Aliz Red Passion hair dye is a semi-permanent color made from natural ingredients including herbs like chamomile, yellow and hops that when combined with the secret Aliz color blend have an awesome, undeniable effect on hair! The Aliz “Make Love Not War” Paint, a brand new product developed by Manic Panic, is water-activated powder/cream that looks like a shadow and acts like a theatrical make up, exploding with vivid color. And Aliz “Make Love Not War” Paint can be used not only on the face and body, but in the hair as well.

To add to the color assault, the fearless Manic Panic cosmetics line is also introducing Aliz Gold, a new shade inspired by Aliz’s original beverage blend of passion fruit and fine French cognac. The result is a distinctly delectable deep yellow/gold new hair color…and drink!

“Our Aliz collection poses a lethal threat to everyday cosmetics,” warns Tish and Snooky Bellomo, the CEO’s of Manic Panic, the original hair color company that launched a style revolution that won the war for wild hair. “We anticipate a savage glamour battle, and we therefore are fully armed with these exciting new Aliz products and colors.”

All of the Aliz Operation Redhead II Sweepstakes winners will receive a Manic Panic gift bag filled with cosmetic products including the Aliz Red Passion and Aliz Gold hair dyes, the Aliz “Make Love Not War” Paint, an Aliz lipstick and red nail polish. They will also receive an Aliz hair-coloring gift certificate to use at their favorite salon. All of the winners will also be invited to be part of the group “sultry-fication” coordinated by Head Colorist Colin Lively at the eternally hip Elizabeth Arden Red Door Salon & Spa. After a full day of beauty, the newly red femme fatales are then invited to party all night long at The Aliz Red Ball.

War Games – Moves & Maneuvers from Celebrity Redheads

To prepare the winners for this lively life-changing event, Aliz has once again gathered together a slew of bodacious red-tressed beauties to act as advisors to soon-to-be redheads. All veterans of one arousing shade of red or another, Aliz’s lifetime army of advisors include Cyndi Lauper, Shirley Manson (Garbage), Tina Louise, rapper Charli Baltimore, Kate Pierson (B-52’s), Anne Magnuson and designers Nicole Miller and Betsey Johnson. They will once again provide humorous and insightful advice for these redhead wanna-bes that will first be shared with the winners and the public. Several of the celeb advisors will be present at the fall event in New York City.

How To Enter

Aliz’s Operation Redhead Sweepstakes is open to any women aged 21 and over. Men may also enter for the women of their choice. Contest entry forms are available at select restaurants, bars and retail locations coast-to-coast.

Entries can be made by sending an official entry form or a 3” x 5” piece of paper with name, address, age and daytime phone number to Aliz’s Operation Redhead II, P.O. Box 25428, Rochester, NY 14625-5428. Entries must be received by March 31, 2001. No purchase is necessary.

About Aliz

When it was introduced in 1986, Aliz was the first product to incorporate the intriguing and delectable blend of passion fruit juice and fine French cognac. Its taste and versatility has led to critical acclaim from culinary arbiters like Bon Appetit and The New York Times, leading chefs and even popular music stars like Queen Latifah and Lil’ Kim who reference the brand in their songs. In 1998, Kobrand importers introduced Aliz Red Passion, a new product that added the popular flavor of cranberry and peach juices to the original cognac and passion fruit blend. For 2000, Aliz added to the line by introducing Aliz Cognac. Aliz and Aliz Red Passion are available in 1 liter bottles and 750 ml bottles priced at $15.99 and $17.99 respectively. Aliz Cognac is available in 750 ml, 375 ml, 200 ml, 100 ml and 50 ml sizes. The suggested retail price of a 750 ml bottle of Aliz V.S. Cognac is $35.00 and the V.S.O.P. Cognac is $50.00. For more information about Aliz products, call 1-800-628-2921.

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