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Free Time Fragrance For Men

Introduction

F by Ferragamo

Ferragamo All Rights Reserved

For a man who does not have to choose between living his life and living his dreams. The free time fragrance for an elegant voyager in search of freedom.

Concept

F by Ferragamo PH Free Time combines the elegant nature of the Ferragamo man with a casual Friday attitude and a nomadic dimension.

Created for a man of masculine allure who enjoys his time the way he wants, always ready to pass from a formal to an informal situation.

Packaging

Sylvie de France created a packaging that perfectly expresses the Ferragamo code. Lightness is captured in a Navy blue dégradé color.

A Blue Strip encircles the flacon and emphasizes the breezy freshness of F by Ferragamo pour Homme Free Time. The Pour Homme plate gives masculine strength and signs this new fragrance with the unmistakable code of the F by Ferragamo pour Homme Line. The outer carton is made with a sophisticated masculine paper, 100% made in Italy, in white. The cardboard used is ecologically certified by the Forest Stewardship Council (FSC).

Fragrance

A sophisticated freshness in a woody signature. The new fragrance adds a new facet of casual-chic freshness to the F by Ferragamo pour Homme Franchise, and embodies the quest of liberty and elegance of the Ferragamo man.

Bright zesty notes blend with the sparkling vibe of Pink Pepper and Ginger, suggesting a marine quality, with an impactful and refined freshness. A soft sensual accord of White Cedarwood and Vetiver warms up the fragrance and imparts a distinctive signature of elegance and masculinity.

Olfactive Family: fougere-fraiche-wood

Perfumer: Olivier Polge from IFF

Communication

Freedom, lightness and liberty….the F by Ferragamo pour Homme Free Time advertising carries the elegance of Salvatore Ferragamo to a beautiful marine context exalting the flacon. It expresses the casual attitude of an elegant and independent Ferragamo man in search of escape, always ready to explore new horizons. The F by Ferragamo pour Homme Line woody signature is communicated by the sail, rope and wood, giving the perception of the masculine elegance and warm heart notes.

F by Ferragamo PH Free Time Collection Suggested Retail Price 1.7oz Eau de Toilette Spray $55 3.4oz Eau de Toilette Spray $75

Launch Date

Available in April 2011 at Salvatore Ferragamo Boutiques.

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- Revised Publication Date: 04/23/11

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