John Frieda Tour
Pearland Town Center in Houston was the Texas location for The John Frieda Tour from May 21-22, 2010.
John Frieda joined forces with BCBG, one of the hottest names in fashion, to bring consumers everywhere, the John Frieda Style On Site Tour for 2010.
The John Frieda Tour for Houston was christened Houston Gets Style Transformations from John Frieda & BCBG!
John Frieda Tour Kicking Off In New York City
Kicking off in New York City on April 27th, the team hit the road (literally) making style accessible to real women everywhere with their mobile salon.
“The Hills” stars Kristin Cavallari and Audrina Patridge stopped by the John Frieda mobile salon while it was in NYC.
The John Frieda Tour stopped in Houston on Friday, May 21st. The mobile salon was available through Saturday, May 22nd.
The mobile salon was open from 11am – 7pm on both days.
John Frieda Mobile Salon
The mobile salon was insanely cool. It was actually an 18-wheller which has been gutted. The walls were flattened out to reveal a true salon. It was complete with styling stations and chairs. There was also a waiting area and a salon receptionist.
The John Frieda mobile salon had the absolute works.
Celeb Stylist Harry Josh
The John Frieda Tour bus featured iconic celeb stylist Harry Josh.
The famous stylist (who has worked with Blake Lively, Sarah Jessica Parker, Gwyneth Paltrow and Amanda Seyfried) was scheduled to be in Houston when the mobile salon arrived to provide some of the hair consultations and styling lessons.
Along with Josh the John Frieda team provided free 15-minute consultations and styling lessons to address every imaginable hair issue.
Special Discounts To Shop At BCBG Mini Boutique
Following the styling session, visitors to the John Frieda Tour bus were offered the option to complement their new hair style at the BCBG mini boutique. BCBG must-haves were on display and available for purchase.
Fashionistas could order style essentials for the season at on-site kiosks. They were provided with an exclusive John Frieda discount provided at the John Frieda mobile salon.
Harry Josh On Skype For John Frieda
Consumers who couldn't make it to the Style On Site Tour could still benefit from Harry Josh’s expert knowledge at home. While on tour, Josh gave virtual transformations via Skype video sessions.
Women nationwide could log on and experience Josh' expertise from home.
The times for the Skype sessions were posted on the John Frieda site, giving women everywhere access to Josh’s step-by-step tutorials.
Summary - John Frieda TourJohn Frieda scheduled a stop on their special 2010 John Frieda Tour to visit Houston, Texas to share the expertise of Harry Josh and The John Frieda Hair Team.