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Dr. Erno Laszlo Launches Laszlo Blue Firmarine SPF 30 With Spirulina Maxima

Laszlo Blue Firmarine SPF 30

80 years ago, Dr. Erno Laszlo proved that although our skin is complex, the most effective remedies for it often come from the simplest, most elemental sources.

The Erno Laszlo brand continues this tradition with the launch of Laszlo Blue Firmarine SPF 30, harnessing the power Spirulina Maxima-a fresh water blue-green algae rich in essential fatty acids, anti-oxidants, vitamins and minerals.

When this ingredient is combined with other actives in Laszlo Blue Firmarine, this daily firming face cream delivers intensive nutrition to the skin.

For slightly dry to slightly oily skin, age 30+

Spirulina Maxima

Spirulina Maxima, the key bio-marine ingredient in Laszlo Blue Firmarine SPF 30, is a  sustainable, fresh water blue-green micro-algae that has been long prized for its nutritional health benefits.

This simple phytonutrient has inhabited the Earth for the past 3.5 billion years, continuously renewing itself and harvesting energy from the sun. Elemental, yet powerful, Spirulina is rich in essential fatty acids, anti-oxidants, vitamins and minerals.

Features and Benefits:

•Feeds new collagen growth, enhancing skin firmness and bounce

•Provides essential fatty acids, anti-oxidants, vitamins and minerals that feed and nurture the skin's microenvironment

•Natural phyto-nutrient pigments (chlorophyll and phycocyanin) contribute to the product's lazuline hue as they regenerate damaged cells and soothe inflammation

•Protects with Vitamins E, C and A, Organic Green Tea, Multi-Mineral Complex and mineral-rich Deep Sea Water

•Boosts the skin's immunity (anti-viral, anti-bacterial)

•Integrates SPF 30 for year-round protection from sun and free-radical damage

•Assimilates quickly into the epidermis, effectively hydrating and nurturing tired skin

•Lush texture and subtle, calming scent

•Dermatologist tested, allergy tested, irritation tested, clinically tested, non-acnegenic

Directions for use: Apply Laszlo Blue Firmarine to the face after cleansing and toning. Allow the cream to be fully absorbed (approximately 30-60 seconds) before applying makeup.

Availability

Available from November 1, 2009 at the Erno Laszlo Institute, (888) 352-7956, www.ernolaszlo.com, and Erno Laszlo counters at fine specialty stores including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Holt Renfrew.

Laszlo Blue Firmarine SPF 30: SRP $195 / 1.7 oz / 50 ml

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