Over One Million People Tuned In, Show Site Logged Over One Million Page Views
Oxygen's highly anticipated dance/weight-loss competition show "Dance Your Ass Off" with hostess Marissa Jaret Winokur became the most watched series premiere in network history among W18-49, A18-49 and total viewers, according to Nielsen Media Research Fast Nationals.
(Image from Oxygen - Dance Your Ass Off - Move It To Lose It Tour - Marissa Jaret Winokur - event in Herald Square, New York, with the help of choreographers, 50 plus-sized dancers and "Marissa look-a-like" drag queens - Oxygen Photo: Ali Goldstein - All Rights Reserved).
The telecast drew an impressive 1.3 million total viewers; 614,000 A18-49, 432,000 W18-49, and 173,000 W18-34 launching Oxygen's second night of original programming on Monday nights.
Bringing dance and diet together, "Dance Your Ass Off" features talented, full-figured contestants who struggle with their weight and through dancing unleash their inner thin.
(Image from Dance Your Ass Off - Episode 101 - Pictured: (l-r) Angela, Ruben, Trice, Karla, Warren, Tara, Pinky, Miles, Brandon, Shayla, Mara - Oxygen Photo: Trae Patton - All Rights Reserved).
The first episode saw Angela from Boise, ID, the first contestant eliminated from the competition.
Next week's episode, airing Monday, July 6 at 10PM ET/PT, will feature Disco dancing; but the pressure is too much for one contestant, while another is threatened with a show ending knee injury.
Fans that can't get enough of "Dance Your Ass Off" can log-on to www.oxygen.com for the "Dance Your Ass Off Fit Club" diet channel that features contestant recipes, calorie calculators, mobile outreach and blogs. Viewers also can watch weekly fitness videos and chat with fellow fans on diet-friendly message boards.
As part of the network's 360 degree outreach to its viewers, Oxygen launched its "Dance Your Ass Off" VOD series featuring weekly themed dance lessons.
(Dance Your Ass Off - Episode 101 -Pictured: Host Marissa Jaret Winkour -- Oxygen Photo: Trae Patton - All Rights Reserved).
Additionally, check out the "Dance Your Ass Off Contest" running now through August on www.youtube.com/danceyourassoff as part of the new "Dance Your Ass Off" brand channel on YouTube.
"Dance Your Ass Off" is produced by 495 Productions with SallyAnn Salsano serving as executive producer and Joel Zimmer as co-executive producer with concept by Lisa Ann Walter; Lisa Ann Walter and Kate Rigg also serve as executive producers.
(Image of Dance Your Ass Off - Pictured: (l-r) Brandon Talbert, Shayla Hudson-Williams, Sofia Pinky, Ruben Permel, Patrice Hensley, Tara Guiliano, Marissa Jaret Winokur, Angela Henson, Alicia Duque, Warren Workman, Karla Guy, Miles Broadhead, Mara Hall - Oxygen Photo: Robert Trachtenberg)
ABOUT OXYGEN MEDIA
Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope.
Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.
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