“Schweddy Balls" will not be the flavor of choice by members of OneMillionMoms, an organization affiliated with the American Family Association. The new Ben & Jerry’s flavor consists of vanilla ice cream with a hint of rum flavor, mixed with fudge-covered rum and milk chocolate malt balls.
The group said Friday on its website: “The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.”
They recently announced a boycott of the Ben & Jerry’s new flavor called “Schweddy Balls." The inspiration for the new ice cream flavor originated with a 1998 Saturday Night Live comedy segment with Alec Baldwin, Molly Shannon and Ana Gasteyer.
In the sketch Baldwin plays Pete Schweddy, a baker who brings his best-selling holiday treat to share with two public radio hosts. “No one can resist my Schweddy balls,” Baldwin famously said in character.
The AFA-affiliated boycott group objects to the Vermont ice cream company’s use of the “Schweddy balls” name and its sexually suggestive pun. “It seems that offending customers has become an annual tradition for Ben & Jerry’s,” the organization added on its website.
Ben & Jerry’s has a history of embracing political activism, including an ice cream flavor — ‘Hubby Hubby’ — that serves as an endorsement of same-sex marriage. They don't see a problem with the "Schweddy" flavor.
Ben & Jerry’s spokesman Sean Greenwood said “The name is irreverent. But we’ve always been about having some irreverence and having some fun … We’re not trying to offend people. Our fans get the humor.”
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