Kinky-Curly Spiral Spritz (Kinky-Curly Hair Care) and Curlicious Curls Cleansing Cream Organic Shampoo (Curls, LLC) are just two of 26 beauty and hair company brands that have been sued by The Center for Environmental Health (CEH) for allegedly not containing enough organic ingredients to warrant their organic labels.
The environmental group filed a lawsuit against the companies which also include major names like Jason and British drugstore giant Boots because they are allegedly violating a California law that requires all organic products to contain as least 70 percent natural ingredients growth without pesticides or chemicals.
The organization's executive director, Michael Green, told how a simple reading of the ingredients list on the back of many products found that many fell short of the California Organic Products Act of 2003.
He said: 'For years, organic advocates have called on personal care companies to fix their improper 'organic' labels, but our recent purchasing shows the industry is still rife with unsubstantiated organic claims.'
He added that the aim of the CEH was to encourage companies to use organic ingredients, and ensure that consumers can trust organic labels to be meaningful and consistent. The case was filed in Alameda County Superior Court.
It is the latest in a string of disputes over the labeling of organic cosmetics, and the second time the CEH has taken action against Hain Celestial Group Inc, which owns the Jason and Avalon Organics brands.
It sued the company in May over the labeling of a face wash. The suit claimed that of the 19 ingredients listed on the Jason Ester-C Super-C Cleanser Facial Wash container, only one was actually organic.
There has been growing confusion and debate over what constitutes organic and a growing number of false labeling lawsuits.
Legal disputes over organic labeling initially targeted food growers in 2007. The next year, cosmetic products claiming to have organic ingredients were targeted. None of those lawsuits have been resolved.
The federal government does not have organic labeling rules for cosmetic products. But the U.S. Department of Agriculture has approved California standards.
List Of Products And Manufacturers Included In Lawsuit
-Parnevu T-Tree No Lye Conditioning Relaxer System (Advantage Research Laboratories Inc)-Collagen & Almond Enriching Moisturizing Lotion (Aubrey Organics Inc)
-Organic Aromatherapy Facial Cleanser (Beauty Without Cruelty/Lotus Brands Inc)-Boots Amazon Forest Brazil Nut & Vanilla Body Wash (Boots Retail USA Inc)
-Out of Africa Handwash Tea Tree with Essential Oil (California Inside & Out Inc)-Crème of Nature Kiwi & Citrus Ultra Moisturizing Shampoo (Colomer USA)
-Clearly Head Conditioner (Cosway Company Inc/Head Organics Company-Psorzema Body Wash (derma e® Natural Bodycare/Stearns Products Inc)
-Jason Thin-to-Thick Conditioner and Baby Avalon Organics Silky Cornstarch Baby Powder (Hain Celestial Group)-Organics by Africa's Best Hair Mayonnaise (House of Cheatham Inc)
-Naturtint Green Technologies Permanent Hair Colorant (International Trade Routes of New York Inc/Laboratorios Phergal)-Hold Up Styling Mousse (Kiss My Face Corporation)
-Deodorant Stone With Holder (Lafe's Natural BodyCare/Lafe T Larson Inc)-Euro Organic Oil Simply Pure Hair & Scalp Therapy (Morrocco Method Inc)
-Organic Root Stimulator Olive Oil Replenishing Pak (Namasté Laboratories)-Nature's Baby ORGANICS Shampoo & Body Wash in Vanilla-Tangerine Scent or Lavender-Chamomile Scent (Nature's Baby Products Inc)
-Coconut & Papaya with Vanilla Bean Extract Body Wash (Nubian Heritage Group/Sundial Group LLC)-NutriBiotic Everyday Clean Conditioner Botanical Blend (Nutrition Resource Inc/dba NutriBiotic)
-Rainbow Baby Oh Baby Unscented Organic Herbal Shampoo (Rainbow Research Corporation)-Renpure Organics I Love My Hair! Body and Shine Shampoo (Renpure LLC)
-Elasta QP Intense Fortifying Hair Conditioning Treatment (Strength of Nature Global LLC)-Shea Moisture Organic Raw Shea Butter Moisture Retention Shampoo (Sundial Brands/Sundial Group LLC)
-Organique by Himalaya Toothpaste (The Himalaya Drug Company)-Hydrating Teatree Mint Conditioner (Todd Christopher International Inc/Vogue International)
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