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Telemundo Takes Honors At This Year's AHAA Conference

October 11, 2010

TELEMUNDO TAKES HONORS AT THIS YEAR’S AHAA CONFERENCE

MIAMI – October 11, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, received two prestigious industry awards at this year’s Association of Hispanic Advertising Agencies (AHAA) at the organization’s annual conference held at the Hyatt Regency in Miami from October 6-8th.

Don Browne, President, Telemundo Communications Group, Inc. was honored by his peers in receiving the 2010 HispanicAd.com “Media Executive of the Year” award. With this honor, nominated and voted on by industry leaders and peers, he also joins the HispanicAd.com Hall of Fame.

A broadcast television veteran, Browne oversees all functions of the Telemundo television network and its 14 owned and operated stations, including the Programming division, Telemundo Studios, and News and Sports. In addition, he is responsible for Telemundo International and Telemundo Cable, as well as Telemundo’s Digital Media initiatives and the network’s sales and marketing units. Browne’s decision to invest in the network’s production resources and commit to an original content business model has established Telemundo as the second largest producer of Spanish-language content in the world, providing its audience with quality, relevant, original content.

Browne was also recently awarded the Congressional Hispanic Leadership Institute (CHLI) first “CHLI Corporate Leadership Award.” The “CHLI Corporate Leadership Award” was created to recognize distinguished corporate executives who provide exceptional leadership in advancing the U.S. Hispanic Community.

In addition, Telemundo took home the Advertising Age Bronze award in the Branded Entertainment category for its innovative, seamless brand integration of Ford into Telemundo’s popular original novela, Perro Amor, with partners Ford and Zubi Advertising.

In its work with Ford, Telemundo collaborated with Zubi Advertising to replicate a virtual version of the 2010 Ford Fusion Sport, driven in Perro Amor by the female protagonist Sofia. Viewers were encouraged to go online and navigate Sofia's virtual Ford Fusion Sport where novela secrets would be revealed directly through the features of the vehicle. Telemundo also produced exclusive webisode versions of Perro Amor for Ford which were designed as storyline extensions of the novela's supporting characters and were featured on Telemundo.com.

This unique product integration initiative provided Ford with unprecedented exposure for four of its top selling vehicles all to be driven by Perro Amor’s central characters and integrated into the novela's storylines, including a Fusion SEL driven by Camila, a Fusion Sport driven by Sofia, and a Mustang GT and F-150 truck driven by Antonio.

 

The Advertising Age Bronze award comes on the heels of recent award recognition at the 2010 international IAB MIXX Awards. Telemundo was honored with two of the three awards given in the Multicultural category. The network took home the Silver award for its work with Sprint, and the network’s work with the Ford Motor Company won the Bronze award, both for their innovative, seamless integration of into Telemundo’s popular original novela, Perro Amor.

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About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

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