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Wella Professionals Color Discovery Tour

In celebration of their 130 years of hair color innovation, Wella Professionals has announced their 2010 Wella Color Discovery tour which will kick-off in New York City on June 21st and will finish in Los Angeles on August 21st.

(Image from Wella Professionals - All Rights Reserved)

The cities Wella plans to visit besides New York and LA include Philadephia, Washington, D.C., Miami, Dallas, Chicago and San Francisco.

Goal Of Wella Professionals Color Discovery Tour?

The goal of the Wella Professionals Color Discovery Tour? To help consumers discover their best hair color looks.  Wella will be offering free hair consultations from a professional stylist with a top local salon.

The tour includes a mobile color studio designed to allow consumers the opportunity to:

1. Experience the difference between professional products which are exclusive to salons

2. Discover your most flattering look that will bring out your best features

3. Get a free gift of professional styling products

4. Get a coupon for discounted color services at participating local salons

5. Book an appointment with a Wella Professional color expert for hair color work

6. Appear in a before photo which may optionally appear on Facebook (notebooks will be on hand courtesy of Wella)

Designed To Fun And Inviting

The tour is designed to be an inviting and fun event (complete with DJs and mini red carpets) to provide women access to professional colorists who will demystify salon color brands and educate and inspire women to discover their best looks.

The Wella Color Discovery Tour will be set up in special stations near busy malls or similar locations. The Tour will operate from special tents or similar structures. Guests to the Wella Color Discovery Tour will first be escorted to a sign-up area and then to Wella's special "Inspiration Station" where they can look through magazines of hair color photos and ask color questions of on-hand Wella educators. Guests will be asked to fill out a brief questionnaire on a no-obligations consultation sheet. The guests will get a "before" photo.

If guests decide to upload their photo to Wella’s or their own Facebook page, and then hit the “Like” button, they would get a chance to win a $200.00 gift certificate!

The true purpose of the Wella Color Tour Events?   Ultimately to educate consumers that professional hair color is better, and second, to drive consumers to Wella salons. Worthy goals indeed.

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