Summer is quickly approaching which means the skin, hair and scalp will be over-exposed to harmful UV rays. If hair and scalp are unprotected, UV rays can burn scalp skin and penetrate into the cortex and strip away the cuticle causing color to fade and hair to become dull, rough and prone to frizz and flyaways.
(Image of Redken Color Extend Sun Solar Screen SPF12 - All Rights Reserved)
To prevent this, Redken introduces the NEW Color Extend Sun Solar Screen SPF 12 to the Color Extend Sun haircare regimen, a multi-tasking leave-in that helps prevent sun burnt scalps while helping to strengthen, protect and replenish sun-stressed hair.
"Color Extend Sun Solar Screen SPF 12 is particularly recommended for stylists and consumers with side/middle/fringe parts, thinning hair, receding hairlines, or light-colored hair, and are looking for a multi-tasking product to protect their hair and scalp from UV damage while helping to protect and replenish the hair," states Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salon.
"It is highly recommended to use the protective treatment at the beach or by the pool and for people who work outdoors and/or who play outdoor sports."
The UVA and UVB filters in Color Extend Sun Solar Screen SPF 12 provide SPF 12 protection to exposed scalp to help prevent burning or peeling from the sun's damaging rays.
Additionally, UV filters coat the hair to protect the integrity of the hair fiber and safeguard haircolor and highlights.
Redken's exclusive Interbond Conditioning System and the advanced Hydra-Shield Complex deliver strengthening Ceramide and moisture-rich Mango Oil to dry strands to resurface the cuticle, repair damaged areas and replenish lost moisture.
Color Extend Sun Solar Screen SPF 12 is the recommended treatment while having fun in the sun!
Other products in Redken's Color Extend Sun line include:
• Color Extend Sun After-Sun Mask: After shampooing, apply to damp hair. Leave on 5 to 15 minutes. Rinse.
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