The junior brand outfitted Spears for the video with apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores.
(Image of Britney Spears for Candies at Kohls - All Rights Reserved).
Candie's will use footage from Britney's "Radar" music video for its fall television commercial which will debut later this summer, and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.
The music video and television commercial features Spears who becomes intrigued by a handsome player at a polo match who ultimately gets caught in her radar. On location in Santa Barbara at a private estate, complete with its own polo field and horse ranch, famed director, Dave Meyers, shot the TV commercial and fashion photographer, Matthew Rolston, shot the print ad campaign.
Commenting on her "Radar" video, Britney Spears stated, "I was so excited to wear Candie's in my ‘Radar' video. I especially loved their jeans and cute dresses which were perfect for the theme of my video."
Spears also appeared in Candie's spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.
Britney is ranked as the one of the best female recording artists in the United States with 32 million sold albums certified by the Recording Industry Association of America. As of November 2007, Spears has sold over 83 million records worldwide, making her one of the world's best-selling music artists.
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