Whether you want to go golden blonde or light platinum, Wella Professionals has quick tips on how to achieve a naturally sophisticated hue with ultra shine!
According to Josh Wood, Wella Professional’s Global Creative Director for Color and celebrity colorist to Gwyneth Paltrow, “Special Blondes is for women who want a light and airy effect from their blonde hair.
(Image courtesy of Wella - 360 Color technique featuring Koleston Perfect Special Blondes - All Rights Reserved)
It’s a way of delivering maximum blonde all-over color without running into real root problems. That’s because all the hair is put in foils - the way you position them allows hair to grow out naturally and sun-kissed, perfect for summer.”
KEEPING IT NATURAL
Because the color is applied in a universal orbital pattern around the head, you can part your hair anywhere without without having to worry about a repeating pattern because the color looks natural no matter which way your hair falls. The exclusive Shine Guard Technology ensures long-lasting color results, delivering up to 69% more shine.
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