Banishing Bad Hair Days since 1997!™

Celebrity Hair Stylists Hiding Out in Hip Hotels

Cutting Edge Secrets:

Tressed to impress - from cool L.A. and quintessential London to fashion capital New York - Preferred Hotel GroupTM (one of my personal favorites) has a collection of luxe hotels offering access to celebrity hair stylists and their hallowed salons, guaranteeing head-turning results this summer.

Guests and locals alike are slipping into luxury hotels to pick up a full fringe or revolutionary color; it's the perfect setting to toast their new look with a fabulous cocktail or sophisticated dinner à deux.

(Image above - Montage Laguna Beach, Orange County, Calif - Image Courtesy of Preferred Hotel Group - all rights reserved).

The secret is out and here are a few highlights to put shine into your summer. You'd be a head case not to:

Cool Cut, Cool Britannia - Paul Edmonds at Egerton House Hotel, London

Next door to Egerton House Hotel, a member of Preferred Boutique, is award-winning stylist Paul Edmonds who gave Natalie Imbruglia her infamous cool crop and Emma Thompson those classy waves. Enjoyment of your new ‘do whilst taking afternoon tea at Egerton House Hotel will be heightened thanks to the resident's discount and a myriad of treatments available at the salon.

Exclusive styling by Kate Starkey is available for those wanting to truly indulge their passion for fashion. To end this perfect day, hit the West End for theater and vibrant nightlife. Make your reservation today at www.preferredboutique.com.

Right Hair, Right Now - Garren at The Sherry Netherland, Fifth Avenue, New York

Garren's mantra is "style, sensibility and sophistication," and is representative of The Sherry Netherland, a member of Preferred Boutique, with its classic interiors, luxury apartments and world-class service. Fashionistas love Garren's salon which is timelessly cool with its white walls, custom-made screens and rosewood cabinetry.

Garren styles Dolce & Gabbana models, cuts for Annie Liebovitz shoots, and with over 1,000 magazine covers to his credit, can give you a catwalk hair-do.

For ultimate glamour go for Brazilian Blow Out, which guarantees poker-straight silky hair, then celebrate in style over a Bellini at Ciprianis - perfecto. To book a stylish stay at The Sherry Netherland, please visit www.preferredboutique.com.

En Vogue - Kim Vo Salon at Montage Laguna Beach, Orange County, Calif.

Voted by Vogue as the "best blonder in the business," Kim Vo is hair stylist to the stars, and his newest salon is at the fabulous Montage Laguna Beach, a member of Preferred Hotels & Resorts, famous for its luxurious setting, great gastronomy and Spa Montage.

Hailed for his blonde techniques and use of natural hair products, Kim Vo will give you enviable locks just like his clients Kate Hudson and Terri Hatcher. Show off your tailored tresses over a leisurely lunch at The Loft, celebrated for its gourmet twist on California cuisine, magnificent panoramic Pacific views, and cool clientele. Check in by checking out rates at www.preferredhotels.com.

Feng Shui, Be Swept Away - Yamaguchi Salon at Hotel del Coronado, San Diego

The first to integrate ancient philosophies of Feng Shui into modern hairdressing, celebrity stylist and author Billy Yamaguchi has an alternative answer to split ends and lifeless curls. Poised under the famous red turrets of the Hotel del Coronado in San Diego, a member of Historic Hotels of America, Yamaguchi Salon applies the elements of fire, earth, metal, water and wood to your hair, makeup and personal lifestyle to help soothe the scalp, re-energize the soul, and match your hair color to your personality.

Parade your new look at ENO, the resort's chic wine room that offers flights of cheese, chocolate and wine. If you're looking to make it a luxe getaway, check into Beach Village at The Del, an exclusive enclave of beach cottages and seaside villas and a member of Preferred Boutique (www.preferredboutique.com).

About Preferred Hotel GroupTM

Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to more than 700 independent hotels and resorts in over 75 countries.

Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels® & Resorts (www.PreferredHotels.com), Preferred BoutiqueTM (www.PreferredBoutique.com), Summit Hotels & ResortsTM (www.SummitHotels.com), Sterling HotelsTM (www.SterlingHotels.com) and Historic Hotels of AmericaTM (www.HistoricHotels.org). For more information please visit www.PreferredHotelGroup.com.

In Autumn 2007, the company entered the luxury real estate market with the launch of Preferred ResidencesTM - a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of ExcellenceTM on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.PreferredResidences.com.

MEDIA CONTACT: Laura Mooney / Megan Bishop

Middleton & Gendron Inc.(212) 980-9232 / (212) 980-9231

Lmooney@mg-pr.com / mbishop@mg-pr.com

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