Superstar and multi-platinum recording artist, Britney Spears will appear in new ads for the junior brand, Candie's sold exclusively at Kohl's Department Stores.
The ad features a "Britney Spears for Candie's Only at Kohl's" logo in diamonds with a collage of color and black and white snapshots of Spears from the photo shoot.
Spear's is featured in Candie's apparel, footwear, swimwear, intimates and accessories available at Kohl's. Spears was photographed in Los Angeles by photographer Mark Liddell.
Britney Spears commented, "I had so much fun shooting the Candies for Kohl's campaign. My favorite set-up was against the gigantic wall of pink cotton candy. I got to wear the cutest clothes and they are perfect for summer!"
The campaign includes print, online, circulars, in-store graphics, direct mail, email blasts, radio integration and outdoor billboards. A television and print campaign will appear later this summer in fashion and lifestyle magazines for the back-to-school season.
Candie's and Kohl's are also sponsors of Spears's "Circus" tour, which includes opportunities for consumers and fans to be a part of the concert experience. There will be VIP experiences with Candie's pink carpets and lounges in select markets and other promotions surrounding the sponsorship.
Spears' current album Circus has been certified Platinum and was No.1 on the Billboard 200 charts, making this her fifth No.1 album. Past Candie's spokespeople have included Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy.
Please follow me on Twitter at http://twitter.com/HairBoutique
Please follow us on Twitter at: https://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets.