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Spring 2003 Trend Watch

Introduction

Romance blooms at HCX salons this Spring, as consumers refresh and rejuvenate following the long winter months.

Hair Color

Subtle and calming multidimensional colors, including highlights and lowlights one to shades different from the base color, dominate the season to reflect a relaxed and natural look.

Pale, sandy blondes with subtle, yet defined streaks of color to highlight depth and contrasts. Warm, caramel and chestnut browns with multidimensional highlights, including bold panels of slate to contrast the warmer base shades and make a statement. (Celebrity Watch: Sandra Bullock and Catherine Zeta-Jones).

Soft, mahogany and auburn reds that create the perfect balance between the deep shades of winter and sun-kissed blondes of summer. (Celebrity Watch: Kirsten Dunst and Julianne Moore).

Hair Style

Gone is the stick-straight hair of the past year. Spring gives way to shorter, more voluminous hair with long layers for texture and movement. Multi-use styles that enable hair to be pulled forward or smoothed back will be in demand, and soft natural curls will reflect the romantic nostalgia of the season's fashion trends.

Cosmetics

Spring brings a fresh, new glow to winter-worn faces. Soft and flirty shades of pink, peach and coral shadows brighten eyes to exude feminine, romantic attitudes. On lips, natural, nude shades with a hint of pear shimmer make lips kissable.

HCX

HCX is the first national franchisor of salons offering expert haircolor and custom-blended cosmetics at affordable prices. With 15 salons currently open along the East Coast, the company expects to have 100 salons open across the country by the end of 2003. For more information, call 1-866-HCX-HCX1 or visit www.haircolorxpress.com.

For More Information: Jayne Morehouse Morehouse Communications, Inc jayne@morehousepr.com 440-846-6022

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