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Redken October Salon Promos

Introduction

Seasons Greetings from Redken! To jump start the holiday season, Redken presents "Holiday & the City" - four exciting gift sets containing best selling products to drive sell through. Each set comes in an urban-inspired, limited edition box.

Client Prepacks:

Soho Soft comprises 1 All Soft shampoo (10.1 oz), 1 All Soft conditioner (8.5 oz), and 1 straight (1 oz).

Salon: Price: $6.50 Value: $9.75 Savings: $3.25 (33%)

Client: Price: $12.95 Value: $19.40 Savings: $6.45 (33%)


Uptown curl comprises 1 Fresh Curls shampoo (10.1 oz) and 1 Fresh Curls curl boost scrunching spray gel (5 oz).

Salon: Price: $7.50 Value: $10.50 Savings: $3.00 (28%)

Client: Price: $14.95 Value: $20.90 Savings: $5.95 (28%)


Urban Shine comprises 1 Color Extend Shampoo (10.1 oz), 1 vinyl glam (4 oz) and 1 FREE vinyl glam lip gloss (one time promotion - not available anywhere else!).

Salon: Price: $7.50 Value: $11.00 Savings: $3.50 (32%)

Client: Price: $14.95 Value: $21.90 Savings: $6.95 (32%)


Street Style comprises 1 rewind (5 oz) and 1 FREE hardwear (8.5 oz).

Salon: Price: $7.50 Value: $12.50 Savings: $5.00 (40%)

Client: Price: $14.95 Value: $24.90 Savings: $9.95 (40%)


Salon Promotion:

Salons purchase any 12 Color Fusion HI-FUSION, color highlights and amplifier (Hi-Fusion) shades (RED/copper, RED, RED/violet, VIOLET/red) and receive a Hi-Fusion Launch Kit FREE! The Hi-Fusion Launch Kit includes 1 Color Fusion product guide/shade chart, 1 Hi-Fusion swatch card (for existing swatch book), 1 set of Hi-Fusion organizer shade stickers, and 1 Hi-Fusion technique guide.

Salon Price: $53.40


Media Support: Redken is working with Cosmopolitan magazine to generate excitement about the prepacks and drive clients into the salon.

At the salon level, 10,000 issues of Cosmopolitan - featuring a one page insert on holiday hair by Redken will go to salons. The insert will feature the holiday prepacks as gift ideas.

At the client level, the October issue of Cosmopolitan - will feature a special Redken Holiday advertorial. On the back of the advertorial will be a sweepstake entry. The grand prize is a NYC weekend for two, which includes roundtrip coach airfare for two to NYC, one hotel room for three days and two nights, haircut and style by a professional Redken stylist, Redken products, a day of beauty at hip Manhattan spa, $500 for shopping on Madison Avenue, two tickets for a Broadway show, and a $500 donation made to the winner's name to the World Trade Center Relief fund.

One hundred second prize winners will receive a gift basket filled with Redken products.

The sweepstake will also be featured on Redken.com, and a card announcing the sweepstake and prize will be inserted in the holiday prepack box.

For more information on Redken promotions, distributors can call 1-800-542-7256

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