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Prive Salons Host Breast Cancer Awareness Month

Introduction

David Charvet & Laurent DuFourg

Los Angeles, CA – According to the American Cancer Society, over 200,000 women were diagnosed with breast cancer in 2004 and one in seven women will develop breast cancer during their lifetime.

To help further research and save the lives of women affected, celebrity stylist and founder of Privé products, Laurent Dufourg stepped up and organized an unprecedented event.

On October 15, 2005 from 8 am – 12 pm, select Privé salons across the nation participated in a cut-a-thon.

Laurent also arranged to donate Privé Product gift baskets for a drawing to raise proceeds for The Expedition Inspiration Fund For Breast Cancer Research.

“Breast cancer has touched everyone’s life at some point whether it be a friend or family member who has struggled with the disease. So when my friend and client Tea Leoni first mentioned her affiliation with Expedition Inspiration, we created Privé Styling Brilliance to help raise money,” said Dufourg.

“Although a portion of proceeds go to research efforts, I still felt like there was something more that we could do and the cut-a-thon was the answer. We have such dedicated and compassionate salons affiliated with the brand, I knew that they would jump at the opportunity to lend a helping hand.”

The cut-a-thon took place on October 15, 2005 simultaneously with the Expedition Inspiration 10th Anniversary “Take-a-Hike” fundraiser in Los Angeles, CA. A drawing for a gift basket worth $175 in Privé products was provided for anyone who visited a participating salon between October 1 and October 15.

In addition to the cut-a-thon, providing water bottles to walkers, and having a team of walkers at the event, Privé also gave the top 25 hike fundraisers a special “thank you.”

Immediately following the walk, Laurent D. and the Los Angeles Privé Salon hosted a luncheon for celebrity walkers such as Tea Leoni, Cindy Crawford, and the top hike fundraisers.

Guests received gift certificates for a complimentary cut and style, as well as a Privé gift basket. At the end of the luncheon Privé presented a check with the final donation amount to Expedition Inspiration on behalf of the participating Privé salons.

“Salons that sell Privé all have a special vibe about them – they truly care about their communities and will do anything they can to give back,” according Laura Nidetz, Privé sales manager. “Every month we are involved in numerous cause-oriented salon events, and I am proud to be part of something so wonderful and caring.”

About Styling Brilliance:

The lightweight Privé Styling Brilliance provides radiant shine and lush volume `to all hair types. The product calls on jojoba, calendula and aloe for amplified shine, UV-protection and smoothing properties. Its light hold is perfect for enhancing texture in natural and chemically treated hair, and when used with heated styling tools, provides a glassy, ribbon effect, while protecting hair from damage.

About Prive:

The Privé Formule Aux Herbes hair care collection includes 22 excellent products for cleansing, conditioning, treating, styling and finishing the hair.

Each product in the collection contains herbal blends specially developed by celebrity stylist Laurent Dufourg, who coifs the locks of such luminaries as Uma Thurman, Terri Hatcher, Debra Messing, Gwyneth Paltrow, Jewel and Johnny Depp.

Products from the Privé Formule Aux Herbes collection are available at fine salons nationwide, including Privé Salons in NYC and Los Angeles, as well as such famed retail establishments as Kitson, Bergdorf Goodman, Fred Segal Essentials and more.

For more information on where to buy Privé Formule Aux Herbes, please call 866-351-1193 or log on to www.priveproducts.com.

About Expedition Inspiration Fund for Breast Cancer Research

The purpose of The Expedition Inspiration Fund for Breast Cancer Research is to raise awareness and monies to benefit breast cancer research through research project funding, public education, and patient support.

Additionally, through organized and sponsored outdoor endeavors, Expedition Inspiration promotes the physical and mental well being of breast cancer survivors. Since its inception in 1993, Expedition Inspiration has been instrumental in calling attention to the breast cancer epidemic and the urgent need to find a cure.

For more information visit www.expeditioninspiration.org.

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- Revised Date: 05/03/10

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