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Paul Mitchell's True Red Hair Series

Introduction

Paul Mitchell

Paul Mitchell's New True Red Series: Long-lasting, Vibrant Reds Provide for Unlimited Creativity

The trend report's out, and this autumn's red-hot. Paul Mitchell the color's True Red Series creates reds which really pop.

Red Color Fades Fastest

Red color fades fastest. However, these three shades - Violet Red (5VR), Red Red (6RR), and Orange Red (7OR) - complete the red color palette and give hairdressers the ability to create an unlimited variety of long-lasting red shades.

The True Red Series colors are oxidative colors with all of the benefits of the color, but without the brown base.

So hairdressers can use alone for intense vibrant colors or combine with any other shades from the color to kick up reds and make them really last.

Scott Cole And Linda Yodice

Together with the new True Red Series, Artistic Directors for the color Scott Cole and Linda Yodice have introduced their innovative 'Straps' technique.

This is the duo's latest Block Color technique, and was inspired by Scott Cole's disconnected haircutting designs. "The key to strapping is correct placement," stated Cole and Yodice. "Strategically placed, one strap can do the work of many woven packets."

The True Red Series lives within the circle of Paul Mitchell the color: the new shades share the color's chemistry, directions for use, and benefits.

They added to the efficient inventory of the color, giving you even more creative options. And the True Red Series are long-lasting with low ammonia, conditioning base for sensational, shiny, healthy and professional color results every time.

For more information about the True Red Series, hair consumers should check with their John Paul Mitchell Systems hair stylists. Salon professionals should contact their John Paul Mitchell Systems Salon Consultant or Distributor.

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- Revised Publication Date: 08/17/11

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