MiN Retail Hair Care Line Products

The world pioneer in professional-only men’s hair color and the maker of MiN Men’s Color Match, a revolutionary hair color that covers gray hairs in minutes, is announcing the launch of a new line of hair care products to further enhance the MiN system.

The MIn hair care line will help prevent and treat hair loss – while nourishing color-treated hair. The line is the first hassle-free line of hair care products to actually reduce hair loss without affecting hair color.

The line caters to both men and women’s color-treated hair. It features a shampoo, a conditioner, and four styling aids. The foundational product to launch in the line is the groundbreaking MiN WASH. The other products include a Rinse, Gel, Grooming Creme, Ice, and Clay.

“Our focus was from the inside of the bottle out, setting strict performance criteria from the outset, “said Chad Murawczyk, founder of MiN.

“Time affects all of us and what we put on our bodies is as important as what we put in. MiN is the perfect mixture of science and nature to reduce life’s wear and tear.”

The MiN hair care products can be used effectively with other hair loss treatments including Finasteride (Propecia™, Procar) and Minoxidil (Rogaine ,Rogaine for Women), providing added benefit to the hair follicles.

The new MiN line debuted in salons, all-male spas and professional retail stores, starting in 2003.

MiN by Salonclick

The Perfect Mixture of Science and Nature to Help Reduce Life’s Wear and Tear

MiN WASH

The first hair wash on the market that’s scientifically formulated to limit the production of DiHydroTestosterone (DHT*) in the scalp yet is safe for color-treated hair. In addition to being the first colorsafe / DHT-Blocking shampoo available, the Min Wash comes at a retail price of only $11.95.

*DHT (dihydrotestosterone), one of the many male hormones, is believed by medical researchers to be one of the major causes of hair loss in adults, both male and female.

Benefits

Limits production of DHT by inhibiting Type I and Type II, 5-alpha reductase isoenzymes

Gently yet effectively cleanses by removing excess sebum from the hair and scalp to prevent clogged pores and maintain a healthy scalp

Maintains tonality and lasting results of hair color

Will not build up dulling detergent residues with continued use

Has exceptional rinsing characteristics for either hard or soft water

Nourishes and conditions the hair

Highly Effective Ingredients

A mixture of unsaturated plant derived fatty acids proven to inhibit Type I and Type II, 5-alpha reductase iso enzymes.

Provitamin B5 and zinc, highly effective DHT blockers act synergistically with the unsaturated fatty acids by binding to the sites on the hair follicle where the DHT normally bonds.

Sodium Cq16 Isoalklysuccinyl lactoglobulin sulfonate is a highly specialized surfactant designed specifically to penetrate, lift and soluldize sebaceous films from sebum generated in the sebaceous gland attached to the root of the hair follicle.

Nonionic and anionic surfactants to remove oily and particulate soils.

Vitamin A, E and C act as highly effective antioxidants and free radical scavengers.

Hydrolyzed wheat, oat and silk proteins and amino acids nourish and structurally fortify the hair

Gylcerin and xantham gum maintain the moisture balance of the hair and scalp thus preventing flaking

Aloe vera soothes and relaxes the scalp making hair more manageable

The MiN WASH comes in an 8.79oz/260ml bottle for a Suggested Retail Price of only $11.95, making it a true find.

MiNology - FACTS ABOUT HAIR LOSS

Hair loss affects approximately 60 million men and women in the United States

Mild to moderate male pattern hair loss affects about half of men by age 50

Doctors estimate that one in five women will experience some degree of hair loss

Hereditary reasons account for 99% of all prematurely thinning or balding scalps

Smoking has been conclusively linked to accelerated hair loss

In 2001, more than 30,000 Americans had hair transplantation

Out of these 30,000, more than 9,000 were between the ages of 19 and 34

Hair Transplantation ranked 4 in the top 5 cosmetic surgical procedures for men in 2001

MYTHS ABOUT HAIR LOSS

Frequent shampooing contributes to hair loss

Hats and wigs cause hair loss

100 strokes of the hair brush daily will create healthier hair

Permanent hair loss is caused by perms, colors and other cosmetic treatments

Shaving one's head will cause the hair to grow back thicker

Dandruff causes permanent hair loss

Stress causes permanent hair loss

Hair loss does not occur in the late teens or early twenties

FACTS ABOUT GRAY HAIR

There’s no such thing as gray hair – hair is either pigmented or white

Smokers are four times more likely to have gray hair than nonsmokers

According to Packaged Facts New York, the men’s hair color market is growing at 11% annually, twice the rate of the women’s category domestically

According to a Clairol survey, nearly 2/3 of men vote ‘yes’ on coloring their hair

The same survey revealed that 73% of women do not find men with gray hair sexy

USA Today reported that men with gray hair command lower salaries compared to their non-gray counterparts

The men’s retail hair color market is currently over $150 million

It has been growing at a 12% compounded annual growth rate for the past decade

MYTHS ABOUT GRAY HAIR

Hair can turn gray or white over night

Your hair can return to its normal color after it has gone gray

Plucking one gray hair will make two grow back

Gray hair is coarser or more wiry than pigmented hair

Demi-permanent color will not cover gray hair

Coloring your hair at home will look just the same as hair colored by a stylist

Over the counter products will NOT make your hair look like a black helmet

What is DHT?

DHT (dihydrotestosterone), a male hormone, is believed by medical researchers to be one of the major causes of hair loss in adults, both male and female.

Medical researchers have found that men with male pattern baldness generally have increased levels of DHT in the scalp. It is generally believed that this increased level of DHT shortens the hair’s normal growth cycle resulting in thinning hair.

DHT is derived from testosterone by a complex chemical process using Type I and Type II, 5-alpha reductase isoenzymes. The Type I enzyme in particular is prominent in the scalp and sebaceous glands. As the hair loss cycle continues (and possibly accelerates) there is typically an increase in the sebum produced by the sebaceous gland attached to the hair follicle. The increased production of sebum is accompanied by an increase in the level of 5-alpha reductase and pore clogging which can cause damage to the hair root and scalp.

Blocking the formation of DHT and Reducing DHT level in the scalp is needed in order to prevent and slow down the rate of hair loss.

Several studies have shown that Azeleic Acid, Zinc Sulfate and Saw Palmetto Extracts block the formation of DHT in the scalp.

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