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MiN Hair Color at the Screen Actors Guild Awards

Introduction

Los Angeles, April 2003 – Gift certificates for MiN hair color by Salonclick were included in the gift bag given to all presenters and nominees of the Screen Actors Guild Awards, held at the Los Angeles Shrine Exposition Center on March 9th.

Presenters and nominees of the 9th Annual Screen Actors Guild Awards included Richard Gere, Adrien Brody, Pierce Brosnan, Dennis Quaid, Chris Cooper, Nicolas Cage, Daniel Day Lewis, Jack Nicholson, Morgan Freeman, Viggo Mortensen, Elijah Wood, James Gandolfini, Kiefer Sutherland, Catherine Zeta-Jones, Nicole Kidman, Rene Zellweger, Julianne Moore, Halle Berry, Michelle Pfeiffer, Queen Latifah, Jennifer Aniston, Sarah Jessica Parker, Meryl Streep, Diane Lane, Liv Tyler, Uma Thurman, Lucy Liu, Claire Danes, Jamie-Lynn Sigler and many more.

Each gift certificate entitles a SAG 2003 presenter or nominee to book an appointment in a salon of their choice nationwide. One gift bag was auctioned on E-Bay in the third annual SAG AwardsCelebrity Gift Collection Auction and raised $6,261.00. Proceeds from the eBay auction will benefit The SAG Foundation.

MiN Men’s Color Match is a revolutionary, patent-pending, professional hair color designed by Salonclick LLC to cover men’s gray hair in the most natural way possible. MiN processes in a groundbreaking speed of three to five minutes to cover gray, and contains cool tones only, so it will not turn orange when exposed to sun or as time passes. Effective and Ammonia-free, MiN will last four to six weeks and will fade away, leaving no ‘roots’.

MiN Men’s Color Match is given at hair salons and all-male spas nationwide, among them John Barrett Salon in New York, The Grooming Lounge in Washington, D.C., Peter of London in Miami, Gentleman’s Quarters in Denver, American Male in Mount Laurel, NJ, Gadabout Man in Tucson, AZ and Gene Juarez Salon in Seattle.

William Howe, senior colorist at the John Barrett salon in New York City swears by MiN for covering gray on his clientele. “MiN really works for me. I use it regularly on my male clients to eliminate gray hair and I love using it for three reasons: the speed, the accuracy of the color achieved, and how easily it blends into the hair for a natural look”, says Howe. “My male clients love it because it does not have a bad odor to it and they are in and out of the salon in 15 minutes, yet the color lasts for weeks. I think we will see more men coming into hair salons for color services if we make the process as easy as possible for them”.

Salonclick is now launching a MiN product line to be sold in stores nationwide starting summer 2003. The MiN line will include a shampoo called WASH, a conditioner called RINSE, and two styling aids named FIRM GEL and GROOMING CREME.

For a full list of all SAG attendees that received the MiN gift certificate or to learn more about MiN and Salonclick, call Id Kadman at Pierce Mattie Public Relations Inc. at 212-243-1431.

To find a MiN location near you call 1-866-22-SALON or log on to www.min.com. # # #

MiN by Salonclick

The Perfect Mixture of Science and Nature to Help Reduce Life’s Wear and Tear

For More Information:

Id Kadman Pierce Mattie Public Relations Inc. 212-243-1431 ido@piercemattie.com

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