Banishing Bad Hair Days since 1997!™

Goldwell - Color Your Texture Terrific!



Linthicum Heights, MD --January 2002-- Innovative techniques and imaginative creations can turn a hairstyle into a lifestyle--each and every movement reveals a passion for life.

Now, Goldwell has created truly moving results and puts a new twist in your texture.

Salon perms provide a whole range of options, and Goldwell gives your stylist special products to ensure that your hair stays healthy and your texture lasts and lasts.

In addition, Goldwell's products are so gentle that your stylist can actually perm and color your hair in one timesaving step, with a unique Color

Perming service that actually prevents over-neutralization while refreshing your hair color.


In Goldwell's new collection of "Dynamic Styles," Joe Lorenz, a top German hair stylist and a contributing member of the Central Association for German Hairdressers Fashion Shows, introduces lively movement and versatility in contemporary texturizing techniques for Goldwell.

His new techniques are based on following the shape of the head and the natural movement of the hair to create customized results.

Joe has also developed Color Perming--a unique service which uses Colorance Acid Color with Goldwell texturizers.

This service combines color and texture within a single step during the wave service to reduce time, prevent over-neutralization and refresh existing color.


Whether your curls come from the salon or are naturally yours, top stylists recommend using Goldwell's Definition Permed & Curly shampoo and conditioning treatments.

Their gentle combination of Alpha Hydroxy Fruit Acids and strengthening Almond Milk with glycerides from unsaturated fatty acids similar to natural lipids leaves hair with incredible texture, optimized combability, body and shine.

Try Permed & CurlyCurl Care Shampoo, Curl Care Conditioning Foam, Curl Care Treatment and Curl Stabilizer Serum.


Goldwell is a leading marketer of professional haircolor, texturizers, shampoos, treatments and styling products used and recommended by professional stylists.

For a Goldwell salon near you, visit or call 1-888-881-0330.

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- Revised Publication Date: 04/26/11

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