Banishing Bad Hair Days since 1997!™

Get Your Hair Into Shape! WELLA Lifetex WellnessT Introduces Personal TrainerT

Introduction

WOODLAND HILLS, CA. July 23, 2001 - Whip your clients' hair into shape with Wella's new Lifetex Wellness Personal Trainer, a pre-styling textural controller that works in conjunction with styling products to maximize hair's styling capabilities.

Lifetex Wellness® Personal Trainer helps smooth, straighten and de-frizz unmanageable, unruly or fly-away hair. Its creamy base provides a nourishing layer around the hair shaft, helping to soften and straighten. Natural orange extract found in Personal Trainer conditions and adds shine to the hair. Natural derived Silica helps smooth and detangle and improves compatibility.

Lifetex Wellness® pre-styling textural controllers are essential for healthy and well-cared for hair. These innovative formulations enhance the effectiveness of styling products by prepping and strengthening the hair from the roots to ends. At the same time, they create a protective and nourishing sheath between the hair and styling products. This barrier prevents damage from the styling process, while at the same time making the hair more manageable and controllable.

Apply Personal Trainer after cleansing the hair with a Lifetex Wellness® Purity Wash and Purity Rinse. Towel dry the hair. Spray Wella Personal Trainer lightly on to the hair from roots to ends. Blow dry hair straight for maximum benefit or leave to air-dry for natural look. Apply styling aids as needed.

All Lifetex Wellness® products contain an exclusive complex of six herbs and natural essential nutrients for hair wellness. The Lifetex Wellness haircare collection contains non-petro chemical based formulas free of DEA, MEA and Sodium Lauryl Sulfate and are not tested on animals.

For more information on Lifetex Wellness® products, please call 1-866-LIFETEX or log onto: www.lifetexwellness.com.

Five cents from all Lifetex Wellness products is donated to the Leukemia Research Foundation.

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