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Curls: Let Them Loose


After seasons of sleek straight looks, big hair is finally back. And with the craze for curls, PHYTO is helping you let yours loose with Phytocurl, a brand new segment designed specifically for curly hair.

Phytocurl includes two products that work together to hydrate and tone your hair, imparting softness and bounce to natural body. The curl enhancing shampoo employs mate leaves and tormential - both rich in caffeine - to energize curls. The shampoo also relies on the hydrating properties of glycerin to keep curls soft and we--defined. The shampoo is packaged in in the traditional Phyto glass shampoo bottle and contains 6.7 fluid ounces.

The curl defining spray uses passion flower, which is also rich in hydrating properties, to give curls luster and vitality. While the sunflower in the curl defining spray works as a photo-protecting agent to defined hair against environmental stress, the corn derivative in this spray coats hair and gives body to curl. The spray is packaged in a plastic spray bottle and contains 5.07 fluid ounces.

Together these botanical formulas make up a unique system to enhance and maintain your natural curl.

Finally, you can throw away those flatirons. It's time to let the curls loose.

Phytocurl has already begun garnering press accolades, including mentions in the New York Times and Lucky magazine.


Make sure you have the solution curls everyone is craving. Phytocurl shampoo and spray are available at and fine salons and spas after February 1, 2004.

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