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New Survey Reveals Secrets And Attitudes Behind Natural Hair Trends

Design Essentials Survey Reveals Top Natural Hairstyles

ATLANTA, GA May 25, 2011 -- Design Essentials® Salon System recently released the results of its online Natural Hair Survey and the latest announcement revealed the top hair styles fueling this explosively popular trend.

Two hundred African American and Hispanic women, ages 18-64, participated in the survey to assess their attitudes and behaviors toward wearing natural hair.

The natural hair trend celebrates the natural texture of each woman's hair and embraces their curls, coils and kinks.

Women showcase a wide range of styles based on their texture, lifestyle, maintenance routine and styling preferences.

Design Essentials® found that the top styles are wash and go, thermally straightened or extensions/wigs/weaves. Braided styles were found to be slightly less prevalent.

Results from the survey are as follows:

* 6% - Twists

* 6% - Straightened

* 9% - Afro

* 10% - Dreads/Locks

* 11% - Braids

* 19% - Thermally Straightened

* 14% - Extenstions/Wigs/Weaves

* 28% - Wash and Go

"The natural hair trend has emerged as more than a passing fad, and professional styling experts, classes, products, blogs, magazines and industry conferences have created a new a niche in the industry," Tracey Gibson, Director of Marketing for McBride Research Laboratory, creator of Design Essentials®, added. "All of this activity focuses on coming together to understand the needs of women who are wearing natural styles or transitioning, distributing the best information and offering the right products and services. The results of our survey are a key part of these efforts and we continue to conduct this vital research."

Utilizing the results found in the Natural Hair Survey, Design Essentials® most recently participated in the World Natural Hair, Health, & Beauty Show by offering educational classes to both professional stylists and consumers. The classes, which focused on the versatile styling options of natural hair and Design Essentials® Natural, were a huge hit amongst attendees.

About Design Essentials:

Design Essentials® Salon System was launched in 1990 by McBride Research Laboratory, Inc., which provides direct distribution of premium, quality hair care solutions engineered to infuse hair with a natural balance of organic ingredients, vitamins and proteins that promote healthy and manageable hair. Today, MRL offers more than 40 premium beautification products through e-commerce and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom.

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