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'The Voice' Gains 10 Percent In Total Viewers

'The Voice' Gains 10 Percent in Adults 18-49 and 5 Percent In Total Viewers Versus Last Week's Strong Debut


UNIVERSAL CITY, Calif. – May 4, 2011 – Last night, NBC’s“ The Voice” grew in its second week in both adults 18-49 and total viewers from its strong premiere numbers of a week earlier, making it the first new primetime series on ABC, CBS, NBC or Fox this season to increase from its first week to its second, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, week two of “The Voice” (5.6 rating, 14 share in adults 18-49, 12.4 million viewers overall) grew in its second week by 10 percent in adults 18-49 (to a 5.6 rating from a 5.1) and by 5 percent in total viewers (12.4 million vs. 11.8 million).

This makes “The Voice” the first new series this season on ABC, NBC, CBS or Fox to grow from week one to week two in 18-49 rating or in total viewers. Last week’s 5.1 rating for the debut of “The Voice” had been the highest rating for any series premiere on those networks in more than a year – since CBS’s “Undercover Boss” debuted following the Super Bowl on February 7, 2010.

“The Voice” was the #1 show of the night in adults 18-49, topping such primetime rivals as “Glee,” “NCIS,” “Dancing With The Stars” and all other primetime programming on ABC, CBS or Fox.

“The Voice” won its two-hour time period in all key demographics – adults, men and women 18-34, 18-49 and 25-54 -- as well as teens 12-17.

Last night’s telecast of “The Voice” marks NBC’s highest-rated entertainment series telecast since the season finale of “ER” on April 2, 2009 (a 6.0 from 9-11 p.m.).

Excluding sports, the 5.6 rating is NBC’s highest in the time period since November 29, 2005 (a 7.1 for the second hour of “The Biggest Loser” finale and “SVU”). In total viewers, it’s NBC’s biggest overall audience in the time period, excluding sports, since September 1, 2009 (12.8 million for “America’s Got Talent”).

Versus NBC’s season average for the time period prior to the debut of “The Voice,” last night’s telecast was up 107 percent in adults 18-49 (with a 5.6 rating vs. a 2.7, live plus same day) and 68 percent in total viewers (12.377 million vs. 7.347 million).

Last night from 8-9 p.m. ET, “The Biggest Loser: Couples” (2.6/8 in 18-49, 7.4 million viewers overall) matched its highest 18-49 results in the 8-9 p.m. hour in six weeks (since March 22). From its first half-hour to its second, “Loser” gained 17 percent in 18-49 rating (to a 2.9 from a 2.4) and 14 percent in total viewers (7.8 million vs. 6.9 million).

NBC ranked #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49 and all other key demographics, with the network’s highest Tuesday averages of the season with entertainment programming in adults 18-49 (4.6/12), total viewers (10.7 million) and other key measures.

Preliminary 18-49 averages for Tuesday night are: NBC, 4.6/12; CBS, 2.9/8; Fox, 2.6/7; ABC, 2.2/6; CW, 0.5/1. In overall total viewers, May 3 preliminary results are: CBS, 14.5 million; ABC, 11.8 million; NBC, 10.7 million; Fox, 6.3 million; CW, 1.1 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.

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