NEW YORK – March 8, 2011 – Oxygen Media’s comeback tale series “All About Aubrey” became the most watched docu-series premiere in network history among all key demos, according to Nielsen Media Research. Monday’s episode scored network highs, in total viewers (724, 000 ), A18-49 (557, 000), A18-34 (450, 000), W18-49 (423, 000) and W18-34 (337, 000).
In addition, from 8PM- 11PM Oxygen was the #3 cable network among W18-34 and #5 among A18-34. This was Oxygen’s third highest rated Monday of all time among W18-49 and A18-49, and the fourth highest rated Monday of all time among W18-34 and A18-34. The median age for “All About Aubrey” was 24.8.
(Image from The Aubrey O'Day Project - "Hard Rock Cafe" -- Pictured: (l-r) Stephanie, Aubrey, Tiffany -- Photo by: Bret Hartman/Oxygen - All Rights Reserved)
Additionally, Monday night’s original episode of “Bad Girls Club Hollywood” delivered over 1 million viewers in A18-49 (1,043,000) for the 4th time this season and in total viewers (1,435,000) for the 7th time. In the 9 pm hour the series propelled Oxygen to become the #1 ranked cable network among W18-34, out delivering the broadcast nets, NBC, CW, CBS, and FOX.
Source: Nielsen Explorer. Live+Same.
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view.
Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming.
A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone, iPad, and Android, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.
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