Yoplait® Today Campaign Promotes Healthy Choices in the New Year
In an effort to encourage African-American women to take charge of their health by making beneficial food and lifestyle choices, Yoplait teamed up with actress and singer Tisha Campbell Martin to roll out a new campaign, Yoplait Today.
The campaign, designed to encourage women to embrace a new year and a new self, will include Campbell Martin in radio spots and print and digital advertisements as part of a partnership with Essence.com.
In addition to the advertisements, Campbell Martin will also contribute weekly blogs to a special online community at Essence.com through February, updating readers on practical ways to incorporate the health & wellness theme into their own lives.
"I'm so excited to be a part of this campaign with Yoplait," says Campbell Martin. "Many African-American women tend to juggle a lot at once, so we put off taking care of ourselves until tomorrow. That's why I support the idea that the best time to make our health a priority is today. The small manageable changes make all the difference."
"Addressing the needs of our consumers is important to us and we hope this program will resonate and spark a positive difference in the health and wellness of African-American women," said Laura Eisen, Marketing Manager with General Mills, the brand that produces Yoplait. "In addition, with 60% of women not getting the calcium they need, it's especially necessary to encourage small but impactful lifestyle changes today for the long-term."
On January 22, a one-day health & wellness event presented along with Radio One in Atlanta took place at the Riverdale Town Center in Riverdale, Ga., from noon to 5 p.m. Featuring Tisha Campbell Martin, the event provided attendees useful information on healthy living via panel discussions and fitness demonstrations, while being able to enjoy Yoplait Light yogurt samples. The event was designed to further drive the Yoplait Today message of making little changes today that can improve your overall health and wellness tomorrow.
Yoplait yogurts are available nationwide in a range of products, including Yoplait Light, Yoplait Original, and Yoplait Greek. They can also be used as ingredients in recipes for a variety of dishes. All Yoplait yogurts have live and active cultures and are made from cows not treated with rBST, making them easier to digest for those with lactose intolerance.
For more information, visit www.yoplait.com/yoplaittoday. And, to find some recipes featuring Yoplait yogurts, visit www.eatbetteramerica.com. Consumers are also encouraged join in the discussions on Essence.com's online community at http://community.essence.com/
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.
SOURCE: General Mills
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