Victoria's Secret Announces What Is Sexy 2010 Bombshell Edition

Victoria's Secret Announces What Is Sexy 2010 Bombshell Edition

May 11, 2010 - Victoria's Secret reveals the What Is Sexy? 2010 list, the Bombshell Edition.

In honor of the new Miraculous bra, this year's list celebrates the sexiest Bombshells in Hollywood.

To celebrate the 5th annual list, Victoria's Secret Supermodels Miranda Kerr, Doutzen Kroes, Candice Swanepoel and Rosie Huntington-Whiteley will host an exclusive VIP party at the Hollywood spot, Drai's at W Hollywood.

Victoria's Secret What Is Sexy? List 2010, The Bombshell Edition

Sexiest Actress - Olivia Wilde

Sexiest Style - Zoe Saldana

Sexiest Legs - Carrie Underwood

Sexiest Hair - Taylor Swift

Sexiest Smile - Lea Michele

Sexiest Eyes - Ashley Greene

Sexiest Lips - Scarlett Johansson

Sexiest Curves - Christina Hendricks

Sexiest TV Cast - True Blood

Sexiest Mom (Momshell) - Camila Alves

Sexiest Songstress - Katy Perry

Sexiest Beach Body - AnnaLynne McCord

Sexiest Sense of Humor - Ellen DeGeneres

Sexiest Chef - Padma Lakshmi

Sexiest International Import - Emily Blunt

Sexiest Athlete - Lindsey Vonn

What Is Sexy?

This year for the first time ever, the Victoria's Secret Facebook Fans voted on one category for the 2010 What Is Sexy?  List.   Fans voted on the "Sexiest Up-&-Coming Bombshell" Category and Amber Heard was picked as the winner.

Starting May 12, 2010 on the brand's Facebook Fan Page, Victoria's Secret is "calling all Bombshells" to enter to win a weekend getaway for themselves and their friends at W Hollywood.

This getaway includes a VIP night out at the new hot spot Drai's Hollywood, luxurious spa treatments, and dinner at the restaurant Delphine, all at W Hollywood.

Plus they will each receive VIP gift bags from Victoria's Secret. The contest will run through June 14th.

Victoria's Secret has posted new videos on VSAllAccess.com featuring Supermodels Miranda Kerr, Alessandra Ambrosio, Rosie Huntington-Whiteley, and Candice Swanepoel discussing the 2010 What Is Sexy? List and what it means to be a Summer Bombshell.

Victoria's Secret

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products.  It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006.

Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.

The brand was started in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a department store environment.

First Victoria's Secret Store

He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff.

Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms.

In 1982, after five years of operation, Roy Raymond sold the Victoria's Secret company, with its six stores and 42-page catalog, grossing $6 million per year, to Leslie Wexner, creator of The Limited, for $4 million.

The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products, such as shoes, evening wear, and perfumes, with its mail catalog issued eight times annually. By the early 1990s, Victoria's Secret had become the largest American lingerie retailer, topping one billion dollars.