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Sea Breeze Brings Back Iconic Skin Care Brand


Iconic Skin Care Brand, Sea Breeze® Announces the Return of Original Formula and Sensitive Skin Astringents

A trusted skin care brand for over 100 years, Sea Breeze is excited to announce the return of its best-selling astringent formulas, Original Formula Astringent and Sensitive Skin Astringent into the facial care market.

(Image of Sea Breeze courtesy of Sea Breeze - All Rights Reserved)

Trusted for over a century to "deep clean skin down to the pores" and leave skin refreshingly clean and clear, Sea Breeze is bringing back these iconic deep-cleansing formulas -primarily due to consumer demand - exclusively at Walmart stores.

Originally launched in 1906 as an antiseptic for use on minor cuts and scratches, Sea Breeze was purchased by Bristol-Myers Squibb in 1979 and re-launched as a face cleansing astringent. While Sea Breeze has long been a top brand in the broader U.S. facial cleanser category, the brand's niche is within the secondary facial cleanser category comprised of astringents and toners. A forerunner in the category, Sea Breeze has maintained top ten facial cleanser brand status for over 20 years and is currently the #2 astringent brand on the market.

Although Original Formula and Sensitive Skin Astringent were updated in 2005 with medicated ingredients to make them more effective acne fighters, consumers missed the original formulas. The ongoing demand for the astringents' return prompted Idelle Labs, which purchased the brand in 2003, to re-introduce these celebrated, original formulas that deep clean down to the pores with a tingling, refreshing feeling.

Sea Breeze Original Astringent Formula removes trapped oil, dirt and makeup before they become problems. The tingle tells users that Sea breeze is working as it penetrates deep down to the pores to deep clean skin. A blend of camphor, peppermint, clove and eucalyptus leave skin clean, fresh and healthy.

Sea Breeze Sensitive Skin Astringent with a special blend of cleansing and softening ingredients like camphor, clove, eucalyptus and glycerin deep cleans to remove trapped oil, dirt and makeup before they become problems. With a tingle that tells users Sea Breeze is working, skin is left looking and feeling clean, fresh and healthy.

To use, wash skin as normal and moisten a cotton pad with Sea Breeze astringent. Smooth over face and neck and repeat with fresh pads until no trace of dirt is left on the pad.

Sea Breeze Original Formula Astringent and Sensitive Skin Astringent will be available beginning in March for $3.97 exclusively at Walmart stores.

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