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Sexy Hair Announces New Cause-Related Marketing Program

Sexy Hair Announces New Cause-Related Marketing Program Issues

Request for Proposals in Search for 2010 National Non-Profit Partner

CHATSWORTH, Calif.--(BUSINESS WIRE)--Sexy Hair®, one of the fastest growing hair care companies in the salon industry, announces the creation of its new cause-related marketing program. The company, which boasts a strong cause-related marketing and social responsibility orientation, is looking to develop a partnership with a national non-profit organization for the 2010 calendar year.

Sexy Hair, which offers high-quality beauty products in more than 60,000 licensed salons throughout the United States and more than 36 countries worldwide, is accepting applications for its first national non-profit partnership now through November 30, 2009.

Sexy Hair is able to offer its new non-profit partner a national campaign to raise funds, employee volunteers, national visibility as the 2010 Sexy Hair non-profit partner and Sexy Hair product. In return, the company is looking for a partner that shares a similar national audience targeting women aged 18 - 35, as well as hair stylists, hair salons and retail beauty suppliers. Sexy Hair will award the 2010 cause-related marketing partner by year-end.

Interested national non-profit groups need to submit a completed application in writing. The application is available now on Sexy Hair's website: www.sexyhair.com through November 30, 2009. For additional questions please contact Sloane LaMartina, Senior Communications Manager, SloaneL@SexyHair.com.

About Sexy Hair

Founded as Ecoly International by hairstylist and business visionary Michael O'Rourke in 1992, the company became known as Sexy Hair in 2000. Headquartered in Chatsworth, Calif., the company offers high-quality beauty products in more than 60,000 licensed salons throughout the United States and distributes products in more than 36 countries worldwide. Sexy Hair brands include Big Sexy Hair, Healthy Sexy Hair, Curly Sexy Hair, Straight Sexy Hair, Short Sexy Hair, Strong Sexy Hair, Color Me Sexy, Sexy Bath and Body, Sexy Hair Organics and Ecoly Supernatural Formulas. For more information please visit www.sexyhair.com.

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