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Daniela Ciocan - Cosmoprof North America 2009 Media Briefing - Show's Highlights

On Saturday evening, July 19, 2009 I attended a Cosmoprof North America media briefing held at 5:30 in the Reef F room.

Discover Beauty

One of the four presenters was Daniela Ciocan, Cosmoprof North America / SoGeCos Director of Marketing.  She welcomed the media to her home town (Daniela lives in Las Vegas year round) and shared her excitement over this year's show, especially the innovative Discover Beauty area which has continued to grow each year.

This year Daniela pointed out that the Discover Beauty area has some of the most unique and compelling brands than every before.  These brands will stand out in any prestige retail or spa setting.

Not only are the brands timely, they will help to shape the future of the beauty industries and to help create new beauty categories worldwide.

Daniela underscored how Cosmoprof North America (CPNA) has found a winning formula with Discover Beauty.  It was very impressive.

Recession Drives Beauty Industry Innovation

She also touched upon the current economic recession which she said is "on everyone's mind" and "everyone is very concerned at this time" in the beauty industry.  However she noted "I want to accentuate the positive" and the positives are during recession times is when many companies" launch new and innovate products and techniques.

Daniela said the case of recessions driving innovation is true of the current Cosmoprof North America 2009 show.  She noted the media will see a lot of innovative products and new trends from the exhibitors.

Emerging Technology In Beauty Industry

Daniela addressed how technology will be touched on during several of the sessions.  Technology, especially the Internet, has impacted the way "we do business" in the industry.  She addressed "the whole business shift change" and now "marketers now have to talk to the consumers" and "not to the consumers."

Experts with experience dealing with some of the frustrations and challenges in the change in how the Beauty Industry does business will be involved with this year's Cosmoprof event.    Launching of e-commerce sites and related Internet marketing challenges are a key area of interest to many in The Beauty Industry and will be addressed in detail.

Blogs are also on the mind of Beauty Professionals as well as Twitter and Social Networking.  These communication channels are impacting education in the industry.  As a result of Beauty Bloggers consumers are educating consumers.

This is an ongoing and evolving trend which I have been aware of since 1997 and the earliest beginnings of  Even back then our HairTalk forum was most popular with consumers helping others to learn about new products and techniques in hair and beauty arenas.

New Models Of Distribution Of Products

Daniela discussed how the selling of beauty products has also evolved due to distribution through the Internet.  She explained that experts would also be on hand to discuss their experiences with selling products without a brick and mortar. 

Other Topics

Google has done a long term study which looks at the behavior of women on the Internet and they look at buying patterns.  Their findings from their long term study will be unveiled at a session scheduled for Monday, July 18th.

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